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Vice President (VP) of Marketing Job in United States
SNOWE , United States

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1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Mar 7, 2021
Last Date
Jun 7, 2021

Job Description

Snowe is seeking an experienced integrated marketing leader to drive the next chapter of Snowe’s growth and evolution of the brand. The VP of Marketing will be responsible for all aspects of Snowe’s marketing including performance marketing, brand marketing, and content marketing across digital and physical channels.

The ideal candidate has experience executing 360 campaigns across a range of channels, tying together growth and performance marketing, brand and content marketing, and lives and breathes customer analytics. The role will drive strategy, budgeting, strategic planning, and execution. Ideally the candidate is a holistic, integrated marketer straddling the data-driven with the creative, a natural storyteller, and a self-starter who thrives in a fast-paced, high-growth, results-oriented environment. The ideal candidate is also a player-coach, defining strategy but also directly executing key marketing activities where appropriate.

This role will report directly to the Co-CEO. While our team is NYC-based we are open to candidates based nationally, and remote positions will be considered for the right candidate.

  • Lead Snowe’s performance marketing efforts across all acquisition and retention, while defining and executing across a strategy that aligns with company-level strategic objectives.
  • Own brand marketing strategy and collaborate closely with Product and Creative teams to develop stand-out campaigns and out-of-the-box initiatives that drive brand affinity and hit key business objectives.
  • Own marketing budget; including forecasting and regular reporting to other senior management, including performance and key KPIs.
  • Successfully grow and manage the Marketing team, ensuring individual team members are continuously developing and reaching their optimal potential.
  • Plan, execute and report on a 360, full-funnel approach to paid, owned and earned channels including, but not limited to, Paid Social, Paid Search/Shopping, Affiliate, Display, SEO, Email and direct mail for both digital and physical retail.
  • Build cohesive strategy for loyalty, rewards and referrals programs, maximizing customer engagement and retention.
  • Manage the marketing and content calendars, overseeing owned channels such as email, SMS, editorial content and social media.
  • Oversee customer and marketing analytics priorities, including channel level KPIs, relevant on-site metrics, and attribution modeling.
  • Oversee brand channels (organic social, editorial content, experiential initiatives, influencers marketing, PR, etc.)
  • Identify and execute brand partnerships and collaborations in line with company strategic objectives.
  • Collaborate with Digital amp; Development teams on e-commerce priorities, site KPIs, CRO, other optimizations, and testing.
  • Monitor marketing trends and innovations (e.g. new tools, channels, strategies) to keep Snowe on the leading edge of marketing innovation
  • Own relationship with agency and martech platform partners.


  • 10+ years of relevant marketing experience, with a strong preference for significant direct branded e-commerce experience
  • Degree in business, marketing or other analytical area, MBA a plus
  • Tangible, execution-oriented experience in digital marketing, including affiliate, paid social, email, and SEM
  • Demonstrated experience managing and developing multiple direct reports
  • Track record of managing complex, cross-functional campaigns
  • An analytical mindset and experience with Excel modeling, Google Analytics, creating attribution models, experience working with Business Intelligence tools preferred.
  • Extreme drive that is contagious, exceptional attention to detail, able to manage up with a high degree of autonomy and self-reliance.
  • Stand-out organizational and prioritization skills with a data-driven, programmatic approach.
  • Willingness to roll-up sleeves to take on nitty-gritty executional tasks that come with an early-stage company
  • Ability to think strategically and tactically, with an integrated, omni-channel mindset and a deep understanding of current digital media landscape and trends.


  • Competitive package
  • Paid time off
  • Health, dental and vision insurance
  • Access to fitness benefits, commuter benefits, and life amp; disability insurance
  • Computer ownership subsidy
  • Employee discount on all Snowe products

Please Note: Due to the volume of applications we are receiving, our team is unable to field direct outreach from candidates. We kindly request applicants to simply apply through the standard posting. Recruiters interested in connecting may reach out to jobs [at]

Job Specification


Information Technology and Services - New York, United States