Marketing Manager, Education and Business Services
Future PLC, United States
Job Description
About the Team
Future B2B is hiring a Demand Gen Marketing Manager. As a member of the marketing team, the successful candidate will be responsible for delivering revenue growth by managing the creation and deployment of high quality content at all stages of the buying cycle.
Job Purpose
This role will report to the director of demand gen while working closely with the Group Publisher in charge of the Education and Business Services teams. The position will be managed by a combination of metric and objective-based goals that support the overall strategy.
Key Responsibilities
1. Demand Generation
- Creation, execution, and follow-up of B2B marketing automation, digital advertising, and related programs that are built on specific, data-driven goals and which generate actionable leads, nurture existing leads and contacts for sales, and influence revenue
- Creation, project management and distribution of original content within the Education, Business Services and Workforce industries, as well as content specifically for agencies
- Promotion of new products and services to the marketplace
- Creation and adoption of demand gen and lead management best practices, standard operating procedures and KPIs
- Building and maintaining a lead/customer journey and lead scoring system
- Working alongside sales, including ad and sales operations, to develop demand generation strategies
- Distributing data and upholding sales to SOPs and SLAs for data cleanliness and management
2. Improvement of Sales Positioning
- Market research and competitor analysis, including the creation of a quarterly analytics report for each industry
- Internal data research via the marketing automation platform, CRM and other tools in the tech stack to report of the efficacy and success of each marketing program
- Collaboration with product team
- Creation and distribution of Industry Media Kits, including quarterly updates, if applicable
- Regular meetings with the publisher(s) and sales teams, including the creation and maintenance of industry-specific buyer personas, as well as sitting in on multiple sales calls per quarter
3. Brand Awareness and Engagement
- Maintain and enhance corporate image and reputation, specifically for the Edu, etc. Team via suitable PR and promotional activities
- Maintain and develop existing and new partners through marketing efforts including event media partnerships (barters)
- Attend key industry events throughout the year, including at least one B2B marketing professional development (25% travel or virtual)
Requirements
What do I need to succeed?
- Experience with demand and lead generation fundamentals, including lead scoring and buyer personas
- High level of creativity, an eagerness to try new things and strong desire to learn and collaborate with the other marketing managers
- A track record of building, executing and reporting on digital marketing campaigns
- Familiarity with at least two of the following Hubspot, Marketo, and Eloqua
- Experience using Salesforce
- Proficiency in marketing data analytics including first-touch and multi-touch attribution models
Benefits
What will I get in return?
As well as our standard benefits, we have a number of awesome perks available to our staff including:
- Unlimited paid time off (yes you read that right!)
- A share in our success- every member of staff receives a profit pool bonus at the end of our financial year
- Free food (monthly munchies, bagel Fridays, fresh fruit amp; snacks and coffee and tea on tap)
- Central office locations with cool open plan working spaces
- Free digital magazine subscriptions and access to back copies of our print magazines and bookazines
- Discounted gym membership and onsite health amp; wellbeing (yoga at lunch anyone?!)
- Annual Future conference - get together with your colleagues to celebrate success and look forward to what's next
- Regular staff socials arranged by our wonderful Employee Community amp; Culture committees
- Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch amp; learns, hosted by your colleagues
We are Future
Connectors. Creators. Experience Makers
Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams. We are dedicated to connecting over 300 million people worldwide with their passions, through expert content, world-class events and cutting-edge proprietary technology. We have big ambitions to transform media and