Freelance, Head of Growth Marketing
Complex Networks, United States
Job Description
Complex Networks formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst. Today, it is a global lifestyle brand and media company and one of the most influential voices in popular culture. Complex Networks’ digital channels, which include Complex News, First We Feast, Pigeons amp; Planes, Sole Collector and more, are the Top 10 publishers in the U.S. for social engagement on channels like Facebook and YouTube. A diversified and profitable media business with premium distribution partners such as Netflix, Hulu, Pluto TV, Roku, and iFlix. Complex Networks’ original content exemplifies convergence culture, exploring topics that span across popular culture from music to movies, sports to video games, fashion to food.
Complex Networks is searching for an experienced freelance Head of Growth Marketing to help us grow the consumer lifecycle across Complex Networks’ sites, commerce products and social presences from acquisition to purchase to retention
As Head of Growth Marketing you’ll be partnering closely with our Paid, Social, BI and Development teams to conceive, goal-set, build, execute, measure and optimize audience growth strategies across key products such as our e-comm shop, websites, sneaker marketplace, social channels, and future subscription and OTT initiatives.
The ideal candidate is someone who has a track record of scaling audience (and, as a result, audience revenue generation) within entertainment, media or agency environments; has experience building and optimizing against consumer funnels; is obsessed with keeping pace with the latest trends in media and platforms; and is equally creative as they are data-informed in their approach.
Responsibilities
- Overseeing objectives and strategy for organically acquiring audiences against key metrics such as new app downloads, new and repeat e-comm customers, deeper on-site and social interaction.
- Develop and manage growth marketing campaigns to engage new and existing audiences across the lifecycle leveraging email, in-product, web, logged-in and push messaging, social, paid, and other channels -- in collaboration with their respective owners.
- Identify new opportunities, build programs and optimization loops across the audience/subscriber lifecycles.
- Work with our Business Intelligence team, our Sr. Audience Development Manager and our key social platform partners to prioritize insights and new opportunities for our Editorial, Social and Development teams to support our collective growth efforts
- Working with the Sr. Manager of Platform Strategy to proactively identify and develop new channels for digital audience growth and manage platform-specific best practices for how to best engage and grow audience
- Work with Audience Development and Social teams to drive best practices across all 3rd party platforms
- Support the continued growth of Complex Networks’ email strategy in partnership with Audience Development Lead
Requirements
- At least 8 years (10 preferred) of audience development and/or distribution experience in entertainment/digital/video/editorial
- 6+ years of growth marketing experience, specifically developing, executing and optimizing consumer lifecycles for e-comm and web products
- Exceptional analytical skills you’re able to structure and process qualitative and quantitative data, formulate and test hypotheses, synthesize your findings and draw insightful conclusions that you can translate into results
- Proven track record building and scaling CRM strategies and effective consumer funnels
- At least 5 years of experience using Google Analytics, Facebook Insights, Chartbeat, YouTube Analytics, DMPs such as Permutive, and similar tools
- A strong problem-solving track record
- Very comfortable synthesizing and sharing feedback with content, social and business teams
- Experience building an engaged audience on Facebook, Twitter, Instagram, Snapchat, Email, Website, TikTok and other distribution platforms
- Well versed in email newsletter strategy
Benefits
Complex Networks offers an awesome casual work environment with a great team of smart, motivated, innovative and fun people. We hold tons of events throughout the year including happy hours and team building activities.
About Complex
Complex Networks develops and distributes original programming for its channels and through output deals with premium distributors. The company cultivates content that spans across popular culture from music to movies, sports to video games, fashion to food, reaching the coveted 18-24-year-old male audience. In 2016, the company launched Comple