Senior Director of Demand Generation
Postclick, United States
Job Description
As the global leader in digital advertising conversion, we are on a mission to automate advertising conversion by dynamically delivering relevant post-click experiences at a scale previously thought impossible.
Our diverse team is made up of innovators who aim high and push hard! We are a people-first tech start-up based in the SOMA area of San Francisco with offices in Austin, Texas, Timisoara, Romania, Warsaw, Poland, and Bialystok, Poland!
The Job
This is an enterprise marketing leadership role targeting the largest B2C digital advertisers in specific industry verticals. You will develop the strategy to target prospective buyers, create awareness, generate leads, and nurture accounts to engage with the sales team.
You will always be evaluating the latest enterprise marketing strategies, growth technologies, experimenting and optimizing different tactics, and consistently meet or exceed pipeline and revenue goals.
You will own buyer engagement across all Postclick channels, including ABM, email, web site, digital programs, thought leadership, and events.
Responsibilities
- Develop and execute an enterprise multi-channel demand generation and account-based marketing strategy
- Collaborate with Sales to create MQL and pipeline goals
- Employ best practices to achieve growth goals while also experimenting with creative strategies and less-proven tactics
- Continually optimize programs to ensure customer acquisition costs are in line with the return on investment goals
- Collaborate with the other teams (Content, Brand, Product Marketing, Customer Success, Professional Services, and Sales)
- Manage, mentor, and coach a team of experts in marketing operations, digital marketing, field marketing, industry marketing, and lifecycle marketing
- Own the marketing technology stack and related operations.
- Establish shared metrics and analytics with Sales
- Create a weekly set of dashboards and reports showcasing KPIs for the executive team.
- Create programs for all stages of the funnel that includes generating new leads, nurturing them to generate MQLs, creating bottom-funnel programs to convert MQLs to opportunities,
Requirements
- Bachelor degree required
- 8+ years of experience in demand generation and enterprise marketing role for B2B products
- Track record of success working with a B2B sales team, delivering qualified leads, buyer engagement, and pipeline
- A data-driven leader that has experience developing a KPI framework
- A strong understanding of ABM, marketing automation, Salesforce, lead-scoring, segmentation, revenue attribution, influence, and ROI
- Deep expertise in developing enterprise marketing channels - digital programs, thought leadership, channel partners, website, events, industry partners, and more
- Track record of executing ABM and demand generation strategies in parallel
- Experience leading marketing operations function is desirable
- Experience in MarTech or AdTech space is desirable
- Self-motivated and persuasive, with a warm and nurturing personality
- Basic understanding of landing pages, digital marketing, and advertising
- Excellent networking and relationship building skills
- Superb organization skills and attention to detail
Benefits
- Paid Time Off + all (10) major U.S. holidays + Mental Health Days.
- Mental Health amp; Wellness
- Flexible work hours.
- Full health benefits (medical, dental, vision)
- 401(k)
- Daily catered lunch, weekly catered breakfast, and a fully stocked kitchen with snacks amp; beverages! (Monthly stipend during COVID while we are all working from home!)
- Fun, cheerful, bright offices in all our locations!
- Top of the line technology.
- Professional growth/continuing education (conferences, workshops, certifications, etc.)
- Interoffice work programs
- Amazing, global company culture that is diverse and inclusive (see our Glassdoor reviews)
- Ranked #16 tech company in SF for customer satisfaction and employee happiness
- Additional benefits are coming in 2021!
We are an equal opportunity employer that searches for outstanding people of diverse backgrounds, experiences, abilities, and perspectives. We take care of each other to build an inclusive work environment where we love to come to work every day, even Mondays! We'd be happy to provide reasonable accommodations to help you apply - Postclick Careers - Join Our Team.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records.