Who We Are:Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractionsit’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun amp; Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.
Your Job:As Director, Digital Marketing, you will be responsible for developing, leading, and executing our global digital marketing strategy, with a focus on execution and success in the North America market. You will drive the strategic direction for the digital runner journey wherever the runner chooses to shop directly with our owned website, at a retail partner store, or a retail partner website. All digital touchpoints will need to be considered to build a plan that prospects new runners to Brooks, engages them with the Brooks brand, and converts them to our products.This role will develop how we bring the brand vision to life through digital experiences and engagement points. The digital strategy and plan will need to support the global brand goals and contribute significantly to delivering the brand vision over the long haul. This role will be instrumental in growing and elevating the Brooks brand digitally across all our channels.You will lead and develop a team of high-performing and savvy digital marketers and will inspire the team to operate in an agile environment where we are building new ways to reach and engage runners digitally. You will partner closely with the other marketing channels to deliver on the overall brand and business goals and will support and guide our regional marketing and ecommerce partners to drive the brand digitally around the globe.Responsibilities:
- Build and deliver the digital marketing strategy and roadmap that reaches new and existing runners and builds the Brooks brand wherever runners shop (direct eCommerce and wholesale retail partners)
- Lead the development of the global media strategy to drive brand demand with new runners to Brooks.
- Devise a sound media investment strategy through the full funnel with a focus on customer growth, traffic (to store and br.com) and elevating brand perception and awareness.
- Develop and execute the North America media plan to deliver the KPIs with on-going analytics and testing to drive optimizations.
- Oversee our media plan and agency relationships for media and search.
- Oversee our social media strategies across organic and paid, including agencies, platforms, messaging and content, audiences, engagement and community management; amplify and grow our relationships with runners through social media and community channels.
- Actively contribute to integrated go-to-market seasonal planning process to ensure campaigns and plans will resonate in digital channels.
- Partner with Integrated, Brand, Public Relations, CSR and DEI teams to develop the digital activations and tactics portions of our brand and seasonal campaigns.
- Build a digital content strategy and publishing plan across all digital channels (including our owned website and potential future apps, our retailer.com websites, social channels and offline channels) that elevates and differentiates Brooks Running among runners across North America, including leading the continual evolution of our site user experience and look/feel.
- Drive new runners to our brand through content and technology that elevates our SEO rankings across a multitude of runner and running related topics.
- Drive brand demand to everywhere runners shop by partnering closely with the Director, Ecommerce NA and VP, Sales NA to deliver the audiences, traffic and marketing channel performance to deliver engagement and business goals.
- Oversee our digital activations across our retail.com partners and bring creative ideas to drive runner engagement and traffic across our entire distribution network.
- Partner with key col