Marketing Manager (Events)

Marketing Manager (Events)
PEI Media, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
Mar 17, 2021
Last Date
Apr 17, 2021
Location(s)

Job Description

Who are we looking for?

The ideal candidate is a highly organized individual with the ability to multi-task in a fast-paced environment. We are looking for a skilled and compelling copywriter that can take complex propositions and transform the messaging to appeal to our prospects. An experienced marketer who is detail-oriented and analytical and confident that they can execute on all aspects of the marketing manager role. And finally, someone who is resourceful and can solve problems, overcome obstacles, and work collaboratively with internal teams and high-powered clients.

Who is PEI?

Formed in London in November 2001, PEI has grown to become the dominant B2B information group in global private capital markets. With offices in London, New York, Washington D.C., San Francisco and Hong Kong, we publish a wide range of industry leading financial information websites and databases, run more than 50 conferences globally, and recently launched a new series of digital networking products. We are primarily focused on private equity, private real estate, private debt, infrastructure, and venture capital investing. As these asset classes continue to grow in scale and significance for investors, fund managers, and service providers globally PEI is positioned to provide unparalleled business knowledge, intelligence and networking opportunities to these communities.

Quality is at the heart of everything we do, and we invest significantly into innovative technology platforms to drive our commercial growth, and in turn, commercial success for our blue chip client base.

Why work with us?

PEI is an exciting place to work as a forward-thinking marketer. We encourage entrepreneurial spirit where good ideas and creative thinking gets acknowledged and supported. Our subscriptions and events businesses are growing and evolving, whether it is through launching new products or transforming and adapting existing products to new market opportunities. Marketing is at the core of our innovation and growth. Our go-to-market strategies use all the relevant digital channels along with smart value propositions and customer segmentation via our state-of-the-art database platform.

The ethos at PEI is that we are hardworking, commercially focused, and intellectually curious, but we still like to have fun. So, if you like the sound of working for a pioneering, fast-growing global financial information business where careers flourish and talent gets rewarded, we would love to hear from you. The Marketing Manager will be responsible for the creation and execution of event marketing campaigns, delivering and executing marketing plans to support in-person and virtual event strategies and support data building.

What do I need to do to apply?

Applicants need to submit their resume, salary requirements and a cover letter explaining how their qualifications are the right fit for this role specifically.

Requirements

What would I need to do in this role?

  • Writing compelling marketing copy to promote B2B events within various marketing channels including websites, emails, brochures, social media, and advertising.
  • Develop, execute, manage amp; optimize the execution of integrated marketing campaigns for B2B in-person and virtual conferences ensuring promotions hits targeted audiences on-time, on budget and produces projected attendance goals
  • Work in partnership with internal teams including marketing, production, sales, operations, editorial, data services amp; design
  • Track revenue amp; expenses to ensure budgetary goals are met
  • Provide marketing reports on a weekly basis including registration numbers amp; revenue, tactics performed, analysis, and forward-looking recommendations to increase delegate attendance
  • Recruit media partners for marketing support of the event; manage amp; ensure activities of the program are executed per the agreement
  • Monitor amp; provide input into social media campaigns for each event
  • Launch, update amp; maintain event websites
  • Collaborate with sales team to coordinate campaigns to drive awareness of sponsorship amp; exhibitor opportunities
  • Liaise with the subscriptions marketing team to share knowledge and stay up-to-date with new trends ensuring the implementation of best practice conference marketing tools and processes
  • Use reporting analytics tools to review, analyze, and optimize user experiences
  • Analyze ROI on marketing tactics and refine promotional plans on a continuous basis

What qualifications do I need?

  • Bachelor’s Degree or equivalent in relevant field
  • At least 3 years overall marketing experience with B2B conferences or virtual events preferred
  • Must be a compelling copywriter in all marketi

Job Specification

Job Rewards and Benefits

PEI Media

Information Technology and Services - San Jose, United States
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