Campaign Manager - Digital Marketing
Persado, United States
Job Description
Who We Are:
Persado is a pure-play AI company that’s changing the way Fortune 500 companies communicate with their customers by unlocking the power of words and transforming the way ideas are born. Among others, we work with GAP, Dell, Verizon, Humana and 8 of the top 10 U.S. credit card companies, including JP Morgan Chase and American Express.
In an ecosystem that’s obsessed with personalization the right offer, the right product, the right segment we believe that the right message is the one core functional need for every company in the world, making the Choice of Words a multi-billion dollar blind spot for Silicon Valley.
We are the only company with the technology to claim that blind spot in the Enterprise Personalization stack.
What We Are Looking For:
Please provide writing samples of your original work. In order of preference, samples could include marketing copy, articles, and academic essays.
Persado is looking for a Campaign Manager - Digital Marketing to join our talented team in San Francisco! In this exciting role, you will work with our proprietary platform to generate and refine AI-powered marketing language. This is a great opportunity to work with an enthusiastic team on marketing campaigns for Fortune 100 brands around the world.
What We Want You To Do:
- Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise platform, learn what resonates with different audiences, and achieve campaign objectives
- Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met
- Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
- Provide analysis and reporting of each campaign, including interpretation, commentary and recommendations
- Build stable and productive relationships with internal client teams and peers
- Present campaign specific and aggregate insights
What We Want To See:
- 1-3 years of experience in copywriting / copy-editing for B2B and B2C
- Experience with a wide scope of marketing channels such as paid media, email, web banners, SMS, and direct mail
- Ability to embrace brand voice for a variety of customers
- Proficiency with Microsoft Office suite (Excel, PowerPoint, Word)
- Excellent written and spoken communication skills in English
- Experience with A/B or multivariate testing a plus
- Previous international work experience / work environment appreciated
- Previous work at a creative agency a plus
- Experience with content management systems, HTML, graphic design and email platforms a plus
Who You Are:
- Able to work as part of a team, prioritize, multi-task, work under minimum supervision
- Accountable and results-oriented
- Someone who demonstrates a client-first mentality as it relates to results and brand voice
- Data-driven: able to support creative decisions with past results
- Precise attention to detail: not accepting of anything less than perfection
- Able to perform under pressure and deliver quality under tight deadlines
- Proactive, self-starter, able to work in a fast-paced environment
- Positive, can-do attitude, willing to take on new tasks and go above and beyond typical daily responsibilities
What We Offer:
Achieve your life goals and work goals at Persado.
- Competitive salary - We’re committed to equal pay with regular market rate salary adjustments
- Generous Benefits Package globally
- 401k to prepare for your future
- Paid holidays and flexible paid-time-off
- Persado Cares! 2 paid Volunteer days per year and charitable giving matching
- Structured onboarding Continuous Learning amp; Development tied to a personalized career path
- All the gear you need to work smart
- Diversity and inclusion initiatives: Persado is committed to fostering, cultivating and preserving a culture of diversity and inclusion. We continue to hire without regard to race, ancestry, place or origin, color, ethnic origin, citizenship, creed, religion, gender identity, sexual orientation, age, marital status, same-sex partnership status, family status, or disability.
Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and