Growth Marketing Manager
BetterHelp, United States

• We help people change their lives. BetterHelp is the world’s largest counseling service. In 2013 we set out on a mission to provide everyone with easy, affordable, and private access to professional counseling - anytime, anywhere. Today, our network of over 15,000 licensed, accredited, and board-certified therapists have assisted more than a million people face life challenges. Every month, our secure website and mobile app facilitate over five million messages, chats, voice calls, and video sessions each month that help people change their lives.
• We are a community that grows together - both professionally and personally. Even with our exponential growth, our team is kept agile and nimble, allowing you to have a huge impact and carve your own path from day one. We invest in our people’s well-being and upward mobility because we know that business and individual growth go hand-in-hand.

• Own, plan, deploy, develop, maintain, monitor, expand, analyze and optimize paid media campaigns with multi-million dollar spend
• Proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement
• Explore and test new marketing channels, platforms and networks
• Continually strive for higher volume and margins with ongoing optimization
• Slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions
• Maintain steady high performance by frequently monitoring campaign results and promptly respond with appropriate adjustments
• Collaborate actively with marketing, product, provider network, designers and engineers to drive growth and optimization
• Analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
• Optimize the landing page and funnel experiences to improve traction and conversion
• Enjoy great teamwork, have lots of fun, and take pride in building a world-class product that makes a difference in people's lives
  

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining sustainable work/life balance. Really.

Requirements

• BSc/MA in a quantitative discipline such as Statistics, Math, Economics, or Engineering
• Ability to analyze an enormous amount of complex data, and deliver meaningful conclusions that can be turned into actionable decisions
• Basic knowledge of statistics (P-value, significance, correlation vs causation)
• Ability to proactively seek, identify and evaluate new innovative opportunities for campaign growth and improvement
• Great grasp of numbers with love for data and analytics
• Tech savvy
• Excellent communication (oral and written), attention to detail, time management and organizational skills
  

• SQL experience
• Coding experience
• Managing Paid Media Campaigns (Facebook, SEM, etc)
• Experience with high-volume provider recruitment for marketplaces

Benefits

• Very competitive salary amp; equity compensation
• Excellent health, dental, vision coverage
• 401k benefits with employer matching contribution
• Ridiculous perks programs during COVID-19 pandemic
• Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
• Catered lunch every day, bottomless snacks (even avocado toast!), and locally roasted coffee
• Commuter benefits, FSA accounts, and Employee Stock Purchase Programs available
• Building something that matters - loved by the people and admired by the press
• Any piece of hardware or software that will make you happy and productive
• Free BetterHelp accoun

Job Rewards and Benefits