VP of Marketing
Blenders Eyewear, United States
Job Description
Who We Are:
Fresh from San Diego, California, Blenders Eyewear was founded in 2012 to provide quality products at a great price. Our eyewear is for the pleasure-seekers of the world, the ones who lust for life’s adventure, and the people who will not stop until they find it. We are fueled by the ocean, the culture, and the shot of energy that hums through our little slice of the world.
Blenders sprung to life because a lot of people felt the same way we did. We were sick of paying huge markups for brand name eyewear when we could make the same for better and for a fraction of the cost. So every time you rock your Blendz, we hope they serve as inspiration to take chances. To shoot your shot. To chase your spark!
The future is bright at Blenders, and that’s where you come in! We’re looking for a VP of Marketing to add to our team of smart, dedicated, and passionate people.
About the Role:
Reporting to the CEO, the VP of Marketing will be responsible for developing and implementing new marketing strategies, driving revenue, leading innovation and leading a digitally first strategic vision for the Blenders Eyewear brand.
The VP of Marketing will create and build long term connections with our customers that grow brand awareness and drive traffic (new and existing), conversion, engagement and profitability to meet and exceed our company goals. This candidate must be able to balance short-term priorities, while also mapping out the strategy to drive growth over the long haul.
This role is ideal for an ambitious, creative storyteller and strategic people leader who is experienced in driving teams toward efficient full funnel and omnichannel growth.
Primary Responsibilities
- Growth Driver: Works cross functionally to establish a roadmap for revenue driving growth through strategic business planning, forecasting and multi channel attribution; Leads campaign execution, optimization and analysis; Drives performance marketing, paid search, acquisition and retention marketing, and analytics research; Manages key paid media agencies and partnerships to optimize performance; Partners closely with Product and Operations in identifying category opportunities and aligning acquisition strategy with seasonal launches, new product introductions, and category sales targets.
- Brand Strategy Developer: Defines, champions and delivers brand marketing strategy throughout the omni-channel experience to create consistent and relevant brand and product messaging across all consumer touch points online and offline; Leads new, out-of-the-box thinking that results in breakthrough ideas to lead the brand forward; Supports the creation of the optimal customer journey from discovery to conversion through post-purchase events
- Customer Champion: Aligns the company around customer centricity; Utilizes data insights and analytics to deliver personalized customer experiences and measurable business results through multi channel attribution
- Creative Storyteller: Acts as an architect and steward of the brand by creating and telling brand stories; Drives marketing creative look, feel and execution for the brand across all vehicles; Sets the brand voice and visual identity
- Strategic People Leader: You’re able to create, grow, manage a team, as well as manage a marketing budget, optimizing spend across channels, consumer segments, and geographies; Provides hands-on leadership to build and motivate our in-house and external teams
Requirements
Why You’re Right for this Role:
- You have a successful history of building iconic brands with agency and in house experience
- You understand forecasting, paid media infrastructure integration, and multi-channel attribution.
- You are analytical, agile, resourceful, and results-motivated
- You excel in strategy and execution, not just planning
- You have a customer-centric mindset and the ability to understand Blenders Eyewear’s target consumer
- You’re able to create, grow, manage a team, as well as manage Pamp;L.
- You've owned strategic marketing, branding, communications, social, advertising, product marketing, consumer insights and creative direction
- You bring passion, a sense of pace and agility to be successful in a high-growth, environment
- You can are a savvy negotiator who saves money
- You have digital, direct-to-consumer experience in house at a premium brand and/or at an agency that manages them, and are experienced with maintaining brand integrity and achieving growth
- You have a track record of building best-in-class teams, creating an environment of empowerment, accountability and inclusivity
- You can make sense of both complex