Creative Specialists
Jump 450 Media, United States
Job Description
Responsible for developing big ideas for our digital marketing campaigns. At Jump we focus on customer acquisition for our clients through Facebook and Google Ads. We focus on perfomance based metrics to drive results through media and creative execution. The ideal candidate is a self-driven marketer who is both creative and analytical. This includes working with our clients on the strategy and implementing it with our creative production and media buying teams.
Job Descriptions:
- Deep dive into previous split test data to see what works and what doesn’t, identifying the patterns of success to capitalize one, and the mistakes to avoid for ads, landing pages, and other content sequences
- Analyze the data from all tests, write up an analyses that teases out the what and why findings so you and your team can learn and improve
- Relentlessly testing new variations on control creative to keep it performing at maximum levels
- Collaborating with PMs, developers, designers, video editors and fellow copywriters to provide constructive feedback on all creative content before live testing
- Client brainstorming and collaborating on concept development and other relevant marketing messaging position strategies
- Create client-facing presentations educating on our creative methodology and overall performance
- Prioritize split testing ideas to focus on those tests deemed to have the highest potential impact in the least time with the least effort with each media channel stakeholder while relying on both research and intuition to prioritize tests with highest likelihood of success
- Establish clear directives with copy, design, tech, media buyers, and other key team members to ensure smooth cross-functional delivery of all creative tests
- Work with client leads, media buyers and our creative production team to plan, execute and report
- Routinely perform audits with your direct reports to review key conversion results and setup automated systems to detect when something is not performing
- Participation in market research and customer insights
- Create detailed personas and map the ideal journeys our client’s customers will go through, integrating strategy with creative architecture to deliver an optimal conversion result
- Deep dive on our clients’ creative to identify the top priorities and establish a strategic road map so your direct reports can take care of the lowest hanging fruit first
- Remain constantly aware of new creative developments (Ads and LPs) within the industry by using pattern recognition skills and pass these learning signals to your direct reports
- Routinely create and review high converting story arcs for your direct reports to deliver an optimal conversion result
Requirements
Benefits
Join Us On Our Mission
We are a company where the world's best team members execute groundbreaking ideas through digital advertising.
About Jump 450
Jump 450, based in New York City, is a high-growth digital performance marketing agency that has seen rapid growth of over 250% over the past year. They have more than doubled their staff in the past year and expanded their resources to grow their client's businesses. Jump 450's workplace culture, office environment, employee development approach, team engagement, perks, and benefits were part of the criteria that led to Fast Company, Inc Magazine, and Ad Age Best Places to Work. They are also an Inc 5000 company and have a gt;90% team member retention for professional reasons.
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