We are excited to launch this opportunity to diverse men and women experienced in brand management and marketing with a large, multinational game developer.
As our Associate Brand Manager, you will help develop marketing strategies and go to market campaigns for some of our biggest brands. This role will be out of our Cary, NC office and will work closely with our San Francisco, CA brand structure. You will be working with a wide variety of global teams.
Roles and Responsibilities:
Support Execution of Marketing Plans:
- Manage tactics that support objectives and strategies for product launches.
- Partner with cross functional teams and game development studios to solidify plans and flawlessly execute.
- Work with multiple stakeholders to optimize plans then sell in to senior management.
Manage Creative Development:
- Support Brand Manager to deliver best in class creative executions.
- Manage asset delivery and distribution.
- Creative executions you’ll be involved in may include, but aren’t limited to: TV, Trailers, Social Media, Digital Media, Promotions amp; Events, Packaging and other printed materials.
Support Sell in Process and External Partnerships:
- Work with sales team to develop compelling cases for retailer buy in and support.
- Work with licensing and promotions teams to establish productive partnerships and to build effective co-marketing programs.
Execute Testing and Market Research:
- Work with internal market research partners to test, then optimize campaigns and creative executions.
- Conduct competitive analysis, and post mortem reporting on plan execution
Requirements
- Bachelor’s degree in Marketing or related field required
- 3+ years consumer product marketing experience
- Additional consideration for F2P gaming experience
- Marketing experience in the entertainment and/or video game industry a plus
- Demonstrated ability to take ownership and responsibility for projects, anticipate problems, marshal resources, and do what it takes to get the job done
- Demonstrated ability to establish a clear vision, then rally partners and cross functional teams, both onsite and remote, to strive to achieve it
- Marketing Expertise: good understanding of the full marketing mix, ability to learn new markets quickly, and adjust to changes in market dynamics and competitive landscapes
- Demonstrated ability to come up with creative ideas and/or elicit creative ideas from others
- Analytical and quantitative skills including the ability to use customer data and KPIs to back up intuition and assess marketing programs
- Superior verbal and written communications skills
Benefits
- Medical, dental, and vision coverage
- Employer HSA contribution (with enrollment in a HSA eligible medical plan)
- 401k match
- Paid vacation, holiday and wellness time
- Fitness, physical, and eSports challenge reimbursements
- Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services
- Rocket Lawyer online legal service
- Paid parental leave
- Paid time off to volunteer
- Pawternity paid time off to bond with a newly adopted pet
- Sabbatical leave available after 5 years of employment
- Access to all of our games for PC and generous discount on our new games