Regional Marketing Director
Liberty Health Sciences, United States
Job Description
AYR Wellness is looking for a highly creative, forward-thinking Regional Marketing Director to support retail and brand specific marketing initiatives at the local level. In this role, the Regional Marketing Director is responsible for working directly with the National Field Marketing Director to strategize and execute all consumer programming, menu planning, and promotional strategy, utilizing a data driven approach to customer relationship management.
AYR Wellness is an expanding vertically integrated, U.S. multi-state cannabis operator, focusing on high-growth markets. With anchor operations in Massachusetts, Nevada, Pennsylvania, Ohio, Arizona, Florida and New Jersey, the company cultivates and manufactures branded cannabis products for distribution through its network of retail outlets and through third-party stores. AYR strives to enrich and enliven consumers’ experience every day helping them to live their best lives, elevated.
Requirements
- Plan and implement marketing calendar, to target increased brand exposure, customer growth, and positive sales growth
- Manage reporting, budgets and KPI metrics for regional sales and marketing activities
- Set retail menu plans, incorporating competitive pricing structure, with a valuable brand assortment that caters to the regional market needs
- Offer competitive analysis (potential sales, pricing, gap analysis), market research and trends, and comparing product line with key competitors
- Create and implement effective customer loyalty programming, lead generation and customer acquisition tactics
- Lead a cross functional local process around innovation and new product development
- Develop brand strategy, consumer segmentation, targeting, and positioning of brand and in the development of the brand architecture to measure and analyze sales impact, and the profitability/ROI of marketing expenditures
- Serve as liaison between Corporate and the selected region, providing ongoing updates on the cannabis industry and community
- Management of Marketing Project Manager, Digital Marketing Manager, and Retail Marketing Manager
EDUCATION:
- Bachelor Degree
Benefits
Medical, Dental, and Vision Benefits to start after 60 days on the first of the month.
Qualifications:
- Must be able to pass a Level 2 Background (FBI)
- Must be 21 years of age
- Must be able to thrive in a fast-paced, quick-changing environment
- Self-starting, forward thinking idea generator with entrepreneurial spirit
- Fully engaged, team player with excellent communication skills
- Knowledge of market research practices and techniques
- Experience analyzing data
- Knowledge of owned, earned and paid platforms
- Project management skills, with experience running large scope projects with cross over departments
- Cannabis experience a bonus, but not required
- At least 5 years of experience in marketing, growth marketing, retail, shopper marketing and/or CRM management.
Liberty Health Sciences, LLC, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics or veteran status. In addition to federal law requirements, Liberty Health Sciences, LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Liberty health Sciences, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Liberty Health Sciences, LLC’s employees to perform their job duties may result in discipline up to and including discharge.