Digital Advertising Manager
SHAiR Your Car, United States
Job Description
Your Purpose at SHAiR!
We’re looking for go-getters who don’t mind being pushed out of their comfort zones. For perfectionists who are willing to put in extra hours to make sure their tasks are completed not just to their own satisfaction, but beyond others’ expectations. For confident self-starters who want to be part of something greater than themselves.
We’ve grown from a single, 5-person office to a thriving business with 3 new locations just this year. And we did it by expecting all employees to go above and beyond the call of duty. We don’t believe in coasting or doing just enough to get by. We're here to win. And if you want to be part of this winning team, and if you’re ready to give your all (not just what it lists in the job description), we would like to receive your application.
Responsibilities
- Execute strategy encompassing Adwords, Paid Social, SEM/SEO, Display, App Store Optimization (ASO), Email Marketing and CRM (Salesforce)
- Lead paid media campaigns including Instagram/ Facebook Ads Manager, Paid Search / Display, YouTube ads, LinkedIn ads, TikTok ads, Apple App Store
- Ensure proper tagging and tracking of consumer behavior through heat maps (HotJar), Google Analytics, Google Tag Manager, and Salesforce to identify accurate sales attribution and missed opportunities
- Provide direction to creative, development, and analytics teams to troubleshoot conversion funnels and continuously optimize conversion rates to improve return on ad spend (ROAS)
- Develop email marketing strategies to grow newsletter subscriptions and increase conversions through drip marketing campaigns, subject line a/b testing and audience segmentation
- Drive month over month social growth and audience development on all branded social channels through content vertical testing, social listening, campaign tagging, and weekly reporting
- Able to build campaigns from scratch for Google, Facebook, and LinkedIn
- Knowledge of landing page creation for user experience
- Have Google Certifications (preferred)
Requirements
- Bachelor’s degree in Marketing or relevant field (preferred)
- 3-5years’ experience in a digital marketing or advertising position
- In-depth knowledge of various social media platforms, best practices, and website analytics
- A solid understanding of HTML, CSS, and JavaScript is required
- Highly creative with excellent analytical abilities
- Outstanding communication and interpersonal skills
- Up-to-date on the latest trends and technologies in digital marketing
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Paid Vacation