Director, Engagement Marketing
Hello Alice, United States

• Job Title: Director, Engagement Marketing
• Location: Remote
• Position: Full-Time Contract
• Department: Marketing
• FLSA Status: Exempt

About Hello Alice:

Hello Alice is leading a movement to connect small business owners and entrepreneurs to the resources they need to grow and scale their companies, regardless of industry, geography, capitalization, prior experience or cultural constraints. We’re a passionate team building a rapidly-growing, predictive technology that supports over 200,000 small business owners from all 50 states and beyond through our free digital platform, helloalice.com. Hello Alice serves all entrepreneurs, and we wholeheartedly believe that if New Majority business owners -- women, people of color, those with military connection, the LGBTQ+ community, entrepreneurs with disabilities, founders from small towns, and immigrants -- are provided better access to resources, they can change the world, positively impact our economy, and generate jobs for all. Hello Alice is a Series A backed company with solid financials and a notable list of investors.

Our committed Hello Alice team is growing quickly, and the Director of Engagement Marketing will be responsible for planning and executing social media, ideating on engagement and retention campaigns, implementing new community-building strategies on Hello Alice, and utilizing a logical, data-driven approach to evaluate campaigns and iterate on strategy.

Hello Alice is a fully remote team, so all locations are considered. This position receives competitive salary, full benefits, and equity in our high-growth company.

Summary:

As Hello Alice’s Director of Engagement Marketing, you’ll be the lucky individual connecting with Hello Alice’s business owners virtually, through our in-app community, social media and digital engagement campaigns. Day-to-day, you’re serving as the voice of the small business owner within Hello Alice, providing feedback to the team and creating new and innovative ways to support entrepreneurs. We’re looking for an online engagement expert who can embrace the Hello Alice brand voice to translate complex business ideas in fun, engaging, and meaningful digital copy to strengthen connections with our existing community of small business owners and partners..

This position reports directly to the VP of Marketing.

Role and Responsibilities:

Here’s what you’ll be working on day-to-day, but as a nimble organization that puts our small business community at the forefront, flexibility is key, and other responsibilities may arise.

• Strategizing on creating a community for business owners on Hello Alice
• Directly implementing engagement campaigns
• Analyzing data to iterate on engagement strategies
• Facilitate events, webinars, calls, and forums with the goal of engagement
• Execute and improve marketing operations, including handling Hello Alice’s social media accounts
• Create and implement engagement calendars for Hello Alice communities
• Execute partner community deliverables, and help ensure community administrators are staying engaged and active
• Assist in additional partnership deliverables including social planning, outreach initiatives, and other opportunities to engage with our small business community
• Engage our network of influencers and partners to highlight expertise
• Discover and implement opportunities to support small business owners in critical, meaningful ways, such as disaster response, industry centers, demographic-focused initiatives and more
• Respond in a timely manner to the needs of the community, including collaborating across the team to share learnings from small business owners
• Collaborate with brand leaders, editorial directors and designers to share visually rich and viral content
• Collaborate with growth marketing team to consistently review analytics, and ensure consistent improvement across select metrics

Required Skills and Experiences

• 3+ years of experience in digital marketing
• Experience in working with (or for) startups, and a preference for lean, accelerated startup culture
• Social media planning and executing experience, including a familiarity with scheduling tools and UTMs
• Adept marketing copywriting and editing skills
• Experience using Google Analytics, Amplitude, and other data software
• Advanced email marketing, with a preference for Mailchimp experience
• Experience and passion for marketing to an audience of business owners and entrepreneurs
• Exposure and/or direct experience with small business owners, with a deep knowledge of the highs and lows of entrepreneurship
• Samples of creative marketing copy required

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Job Rewards and Benefits