Director of PR and Brand Communications
Public Goods, United States
Job Description
Public Goods is a DTC e-commerce company, the digitally native, membership-driven, one-stop-shop that offers high-quality, sustainable essentials across grocery, household, and personal care. Public Goods' mission is to make premium-quality, healthy and sustainable products more accessible. We value the environment, and we believe that together our small choices can make a big impact.
It is an exciting time to join Public Goods. You will have opportunities to make an unprecedented impact on defining the future of the business. We value diversity and inclusion, and we welcome people from different backgrounds and perspectives. Public Goods received series A funding in 2020. This position will report to CEO directly.
What you will do:
- Build overall strategy across brand, PR, and Influencer space that will position Public Goods as a buzz-worthy brand
- Build brand awareness and generate excitement around shopping through strategic and proactive consumer PR programs and strategic community engagement communications.
- Evangelize a consumer-first mindset by incorporating consumer insights and data into all marketing and key business decisions.
- Develop, track and optimize PR and brand marketing campaign KPIs
- Build and manage PR, social media, and influencer marketing team
Who you are:
- Self-starter with 6-8 years of PR or Brand Marketing experience. Experience with DTC/eCommerce is a plus
- Experience with establishing and scaling CPG brands
- Track record of successfully working with executives and business leaders anticipating their needs, understanding the larger objectives and creating innovative, compelling ideas on time and on target.
- A start-up mentality - not afraid to test out new ideas, roll up your sleeves to get stuff done!
- Leadership and people management experience preferred
What we offer:
- Competitive compensation package: salary + equity.
- 100% paid employee health benefit options
- Free membership and employee discounts