Director of PR and Brand Communications
Public Goods, United States
Job Description
We’re Public Goods, a direct-to-consumer, e-commerce company with a simple belief: That safe, healthy, and sustainable products should be accessible to all. Our mission is to become the trusted one-stop shop for all sustainable household essentials. We want to deliver wellness and peace of mind in an industry that is often exclusive and top-down.
Sustainability is a huge deal for us. Our environmental initiatives run deep and go beyond our successful tree-planting program. We donate to food banks, partner with leaders in the fight against deforestation and hunger, design products with smaller carbon footprints, and carbon offset 100% of orders.
It’s an exciting time to join the Public Goods team. You’ll have the opportunity to build processes, own your craft, and collaborate with some of the best and hardest-working people we know our dedicated team is always curious, always innovating, and is always kind.
This role will report directly to the CEO.
What you will do:
- Build an overall strategy across PR and Influencer platforms that will position Public Goods as a leader and innovator in the direct-to-consumer space.
- Build brand awareness and generate excitement around shopping through strategic and proactive consumer PR programs and strategic community engagement communications.
- Evangelize a consumer-first mindset by incorporating consumer insights and data into all marketing and key business decisions.
- Develop, track, and optimize PR and brand marketing campaign KPIs.
- Build and manage PR, social media, and influencer marketing teams.
Who you are:
- A self-starter with 6-8 years of PR or Brand Marketing experience. Experience with DTC/e-commerce is a plus.
- Experienced with establishing and scaling CPG brands.
- A trusted track record of successfully working with executives and business leaders anticipating their needs, understanding larger objectives, and creating innovative, compelling ideas on time and on target.
- Someone with a start-up mentality you’re not afraid to test out new ideas and roll up your sleeves to get stuff done!
- A leader who has experience managing a team.
What we offer:
- Competitive compensation package: salary + equity.
- 100% paid employee health benefits.
- A free Public Goods membership and monthly employee discounts.
Please know: Public Goods is dedicated to inclusion and we hope to recruit and support qualified minorities, women, LGBTQQIP2SAA, persons with disabilities, and veterans. We welcome all applicants.