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Sr. Product Marketing Manager - TrainingPeaks Job in United States
Peaksware , United States

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1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
As mentioned in job details
Total Vacancies
1 Job
Posted on
Apr 7, 2021
Last Date
Jul 7, 2021

Job Description

Reporting to the VP, Customer Team, the Sr. Product Marketing Manager is a key strategic leader in driving positioning, messaging and go-to-market strategy for the TrainingPeaks’ Marketplace team. You will collaborate closely with the Product Manager and lead cross-functional stakeholders to develop marketing strategies that attract, engage, and delight customers. You will be responsible for deeply understanding our products and market in order to effectively communicate our value proposition and differentiation of our products and services.

Core Functions:

  • Define and lead comprehensive go-to-market strategy and planning including positioning, communication of value proposition and launch strategies.
  • Lead a group of cross-functional stakeholders that includes Digital Marketing, Content, Programs, and Creative experts to develop customer acquisition, conversion, and retention strategies.
  • Identify optimization opportunities to continuously improve customer lifecycle engagement and drive growth strategies.
  • Research market trends, collect and analyze feedback from customers, partners, stakeholders and other teams to shape our positioning and product messaging.
  • Work closely with the Product Manager and UX to develop a deep understanding of new and existing customers including the buyer’s journey and personas.
  • Collaborate with functional leaders to set marketing and resource budgets and improve team processes that support the Marketplace team strategies.
  • Partner with the Product Manager to help shape and communicate the mission team roadmap in alignment with the company's vision.


  • 5+ years of product marketing experience in a SAAS environment.
  • Experience leading cross-functional teams and strategies across customer segments.
  • Proven ability to take business concepts and turn them into business results.
  • Strong leadership abilities. Self-motivated and goal oriented to drive growth while motivating others to do the same.
  • Advanced communication and interpersonal skills with the ability to clearly communicate mission strategies across the organization.
  • Data-driven with the ability to tie team performance with tangible results.
  • Understanding of Agile marketing principles, values, and process or has a strong desire to learn.
  • Understanding of Design Thinking principles and processes or has a strong desire to learn.

Desired Qualifications:

  • Bachelor’s degree in business or marketing preferred.
  • Experience and knowledge in the international endurance sports markets.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The salary range for this role is $61,067 - $101,778. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks:


  • 100% company-paid Medical for employees with buy-up options
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • Paid Parental Leave
  • Teladoc
  • Employee Assistance Program (EAP)
  • Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

  • Company-paid Short Term Disability
  • Company-paid Long Term Disability
  • Company-paid Basic Life Insurance and ADamp;D
  • Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child


  • 401(K)
  • 401(K) Matching
  • Pet Insurance
  • Significant investment in resources for employee development and professional growth
  • Flexible work schedule in a culture of trust
  • 9 paid holidays annually and unlimited Flexible Time Off (FTO)
  • Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
  • Access to on-site workout room, including locker rooms and showers
  • Secure on-site bike storage
  • Access to our on-site music studio
  • Access to corporate discounts on gym memberships and gear
  • Access to nutritious snacks and devour hour, weekly subsidized lunch

*Please note - due to COVID-19 some perks are not readily available at this time.

Please contact if you require a reasonable accommodation to review our website or to apply online.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Job Specification


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