Vice President (VP) of Marketing
Blenders Eyewear, United States
Job Description
Who We Are:
Fresh from San Diego, California, Blenders Eyewear was founded in 2012 to provide quality products at a great price. Our eyewear is for the pleasure-seekers of the world, the ones who lust for life’s adventure, and the people who will not stop until they find it. We are fueled by the ocean, the culture, and the shot of energy that hums through our little slice of the world.
Blenders sprung to life because a lot of people felt the same way we did. We were sick of paying huge markups for brand name eyewear when we could make the same for better and for a fraction of the cost. So every time you rock your Blendz, we hope they serve as inspiration to take chances. To shoot your shot. To chase your spark!
The future is bright at Blenders, and that’s where you come in! We’re looking for a VP of Marketing to add to our team of smart, dedicated, and passionate people.
About the Role:
Reporting to the CEO, the VP of Marketing will be responsible for developing and implementing new marketing strategies, driving revenue, leading innovation and leading a digitally first strategic vision for the Blenders Eyewear brand. The VP of Marketing will create and build long term connections with our customers that grow brand awareness and drive traffic. This candidate must be able to balance short-term priorities, while also mapping out the strategy to drive growth over the long haul.
This role is ideal for an ambitious and strategic people leader who is experienced in driving teams toward efficient full funnel and omnichannel growth. The individual must be highly experienced in digital marketing with e-commerce and brand marketing experience.
Primary Responsibilities
- Growth Driver: Works cross functionally to establish a roadmap for revenue driving growth through strategic business planning, forecasting, multi channel marketing and attribution; Leads campaign strategy and execution; Develops optimization plans for all Marketing channels; Develops performance marketing plans and strategy including acquisition and retention marketing; Oversees staffing, key paid agencies and partnerships to optimize performance; Partners closely with the Product and Operations departments in identifying category opportunities and aligning acquisition strategy with seasonal launches, new product introductions, and category sales targets.
- E-Commerce Strategist: Orchestrates a strategic E-Commerce plan that delivers a superior brand and world-class shopping experience for all customers; Leads E-Commerce strategy: roadmap, budgets, planning, and operational requirements; Develops the website’s merchandising vision and strategy, while balancing business needs with technological capabilities; Oversees all online promotional marketing calendars; Monitors performance analytics, website traffic and product performance; Builds and directs a team of E-Commerce professionals that can effectively help develop and execute creative E-Commerce solutions.
- Brand Strategy Developer: Defines, champions and delivers brand marketing strategy throughout the omni-channel experience to create consistent and relevant brand and product messaging across all consumer touch points online and offline; Leads new, out-of-the-box thinking that results in breakthrough ideas to lead the brand forward; Supports the creation of the optimal customer journey from discovery to conversion through post-purchase events; Works with the Creative department to develop and align on Marketing campaigns with creative assets and departmental needs.
- Customer Champion: Aligns the company around customer centricity; Utilizes data insights and analytics to deliver personalized customer experiences and measurable business results through multi channel attribution Strategic People Leader: Creates and manages the marketing budget, optimizing spend across channels, consumer segments, and geographies; Provides hands-on leadership to build and motivate our in-house and external teams
- Strategic People Leader: Creates and manages the marketing budget, optimizing spend across channels, consumer segments, and geographies; Provides hands-on leadership to build and motivate our in-house and external teams
Requirements
Why You’re Right for this Role:
- You have a successful history of building iconic brands
- You have digital, direct-to-consumer experience in house at a premium brand and/or at an agency that manages them, and are experienced with maintaining brand integrity and achieving growth
- You have a track record of building best-in-class teams and creating an environment of empowerment, accountability and inclusivity
- You have a strong understanding of analytics and performance market