General Manager U.S. for Optimalprint
Gelato, United States
Job Description
About Optimalprint
Optimalprint is an e-commerce leader in personalized photo and design products for consumers across 23 markets in Europe, North America, Australia, and New Zealand. The brand is growing rapidly by delivering high-quality products, quickly, affordably, and sustainably because they are produced locally.
Optimalprint has the highest customer satisfaction scores in all its markets (measured independently) and the highest-rated photo printing app in the App Store and Google Play store. We are working hard to innovate and continue to bring new products and the best user experience to the market. For our customers, Optimalprint represents a smarter and more sustainable way of bringing their memories into their daily lives or shop for designs to wear and/or decorate their homes.
Optimalprint is part of Gelato, and our culture is best described as team-oriented with highly energized and open-minded people from the best companies and schools in the world. Almost everyone in the team has a different nationality and comes from different parts of the world. We are highly motivated, led by experienced executives and entrepreneurs, and backed by global investors with a solid track record.
The role
We are looking for a talented General Manager to help us build, frame, lead and grow our business in the U.S., including establishing our presence and growing our team. In collaboration with the team, you are expected to own the end-to-end experience and grow our footprint in the U.S. market.
As a General Manager, you will own the end-to-end customer experience in the U.S. You will work closely with Category Managers and Marketing Managers to define, develop and lead marketing strategies tailored to U.S. customers. You will help constantly improve the shopping experience in our web store and mobile app through product breadth, pricing, promotions, positioning, communication, and more. This is an exciting opportunity to be an instrumental part of a high-growth global e-commerce company.
This is a highly visible role with the following key responsibilities:
- Define the U.S. customer acquisition and retention strategies, focusing on digital marketing channels.
- Develop and execute online marketing strategies, tailored and localized for the U.S. market.
- Ensure that all strategies, campaigns, and operations are tailored to the U.S. market, taking into account U.S. customer preferences.
- Build relationships with internal and external stakeholders to establish trust and drive productivity improvements.
- Work closely with our global team members, including Category Managers, Marketing Managers, Creative Managers, and channel owners.
- Proactively recommend and implement opportunities to improve internal tools and processes.
- Work well both within your team and cross-functionally.
- Various ad-hoc tasks in line with your role and the U.S. expansion.
Requirements
Who you are
In order to find motivation in our hard-working and high-ambition culture, you have to love to build and change things. Feedback is given and received in a non-hierarchical environment. You are extremely well organized and have a genuine passion for data-driven decision-making. You own the unique skill of identifying opportunities and executing upon them to drive results. You are ambitious, dynamic, self-directed, and self-motivated. You are an excellent communicator, equally confident in talking to engineers and business leaders. You have incredible stamina, resilience, and grit. You’re a doer, who will experiment and persevere until you achieve your goals. You feel comfortable getting your hands dirty while never losing sight of long-term ambition.
We would like to see evidence of the following in your profile:
- Excellent academic records with a Master’s degree in Business Administration, Marketing or Engineering (MBA from a globally leading institution is a plus).
- 5+ years experience with a proven track record of establishing and/or running an e-commerce business or other fast-paced, consumer-facing business in the U.S.
- You are familiar with the U.S. market and know the ins and outs of successful strategies and operations.
- You have a general understanding of financial analysis, marketing strategies, external agreements, and partnerships with stakeholders.
- You have a great understanding of how a successful e-commerce business operates and what functions are critical for scalable expansion.
- Excellent, proven organizational skills, including strong attention to detail and managing multiple projects simultaneously.
- Strong listening and superior relationship-building skills.
- High intellectual curiosity drive, determination, self-confidence, and communication skills.
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