Director of Business Development
Reno Behavioral Healthcare Hospital, United States
Job Description
The Director of Business Development is responsible for development and implementation of public relations/marketing programs, promotions, and internal/external communications. Serves as liaison with the public, including hospitals, physicians and their office staffs; community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers, and any other potential referral sources. Builds a constituency of support for the hospital and facilitates the hospital’s ability to meet the public’s needs in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital’s service area.
KEY RESPONSIBILITIES:
- Develops and executes marketing plans and programs to ensure the profit growth and expansion of the organizations’ products/services.
- May support facilities as liaison with external entities that influence organization’s services, programs, and facilities.
- Maintains relationships with referral sources and secures competitive information on products and services in order to maintain and develop market share.
- Develops and implements communication strategies, plans and materials consistent with the organization’s marketing image.
- Consults with members of management in order to maintain a consistent public image.
- Directs publicity releases consistent with public relations objectives and develops and maintains positive relations with local media.
- Represents the organization at major public events.
- Serves as the department’s fiscal manager.
- Supports the organization’s strategic business development efforts.
- Directs the organization’s public relations effort.
- Conducts market research, analysis, and reporting activities relevant to the organization’s mission, philosophy and goals.
Requirements
- Bachelor’s Degree in Marketing, English, Journalism, or other related discipline required; Master’s degree preferred.
- Minimum three (3) years’ experience in community development, public relations/corporate and crisis communications.
- A proven record of developing and evaluating effective marketing campaigns.
- Valid Nevada Driver’s License and car insurance
Skills and Abilities:
- Effective oral and written communications.
- Knowledge of local, state and federal political processes.
- Knowledge of patient rights and laws pertaining to mental health.
- Knowledge of printing procedures, graphic arts, photography, and desktop publishing.
- Proficiency with software and/or equipment. (Microsoft Office applications including Outlook, Word, Excel and PowerPoint)
- Strong organizational skills with ability to prioritize projects, work relatively independently, manage multiple tasks, and meet deadlines.
- Strong interpersonal skills. Ability to work with people with a variety of background and educational levels.
- Good judgment, problem solving and decision-making skills.
Benefits
A full benefits package is available the first of the month following just one month of employment!
This package includes Medical (three plans to choose from), Dental (two plans to choose from), Vision, Life Insurance options, including plans for spouse and children, 401(k), Pet Insurance, Identity Theft insurance, Tuition Reimbursement, Short Term Disability, Long Term Disability, and a very generous PTO plan and more!