The Email Operations and Deliverability Specialist is a remote, individual contributor role. Currently, the role is scoped for up to 20 hours per week, with potential to expand based on demand and fit.
This person will work across business units to identify, gaps and opportunities in all email related functions to create synergies within or across business units and teams. This work focuses on strong email strategy and infrastructure design, continuous process improvement, and close coordination with business function. As M3 USA continues to grow, there will also be opportunities to be involved in post-acquisition management process, to ensure that M3 realizes the?planned acquisition synergies in a timely manner. This role will be pivotal to assuring business unit and M3 USA goals are realized with effective, timely, and scalable email methodologies.
The candidate should possess a strong understanding of digital solutions and be able to work in a fast-paced team environment, creatively executing business developments plans, and framing opportunities and solutions that sell appropriate M3 USA digital solutions. The right candidate should have deep email deliverability and operations experience and should possess strong ability to develop or support new sources of revenue and organic growth within existing clients.
Essential Duties and Responsibilities:
Including, but not limited to the following:
- Drive customer engagement and retention through lifecycle marketing automations.
- Identify opportunities for email operations program enhancements and audience strategies.
- Develop and execute a testing agenda and process to continuously improve contact engagement.
- Research and implement email trends and seasonality strategies to support sending initiatives.
- Work closely with stakeholders to drive best practices in email design, personalization, campaign segmentation, and responsive messaging.
- Monitor and manage IP and domain reputation to ensure maximum email deliverability.
- Investigate, diagnose, and remediate email deliverability issues, communicating with key stakeholders on progress and resolution.
- Employ ReturnPath and other relevant tools to pull KPIs into weekly and monthly reports, identify bottlenecks and blockers, and plan needed capacity.
- Identify incidents and negative trends and collaborate with appropriate teams to resolve them.
Requirements
- 2+ years of experience across all facets of email marketing, including campaign strategy/development, messaging, customer segmentation, deliverability, A/B and multivariate testing, and marketing automation.
- Deep knowledge of email protocols, standards, regulations, and best practices.
- Exceptional understanding of all aspects of email marketing analytics.
- Proven track record in driving customer engagement and retention through lifecycle marketing automations.
- Ability to evolve operations strategy based on research, data, business direction, and industry trends.
- Strong relationship builder across strategic, technical, and creative teams.
- Strong written and verbal communication skills. Capable of communicating effectively in both technical and non-technical conversations.