Head of Digital Marketing Operations
AxiomSL, United States
Job Description
AxiomSL, a dynamic and fast-growing software firm, is the global leader in risk-data management and regulatory-reporting solutions. Leveraging more than 25 years’ experience worldwide, its list of clients includes major global financial institutions and corporations. In fact, its client base spans national, regional, and global financial institutions. These comprise banks with $45 trillion in total assets including 80% of G-SIBs; investment managers with $13 trillion in assets under management; and 30% of the top 60 US broker-dealers representing $44 billion in shareholder equity. It covers 110 regulators across 50 jurisdictions. AxiomSL ranks in the top 20 of the Chartis RiskTech100.
AxiomSL’s cutting-edge data integrity and control platform, technical and regulatory expertise and outstanding service have been recognized by many industry leaders and observers, (over 20 awards) including the Waters Technology Rankings, RegTech Awards, American Financial Technology Awards, The Asian Banker Award and Chartis RiskTech100 rankings.
We are looking for outstanding candidates who wish to work in a challenging and fast paced organization to join our growing team of staff.
AxiomSL is an equal opportunity employer and considers all applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, gender expression, age, disability, or military or veteran status or any other characteristic protected by federal, state or local law.
Requirements
We are looking for a Digital Marketing Operations Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels as well as implement operational processes and procedures that support our digital marketing activities and campaigns to deliver results. Hands-on with a Marketing Automation tool (Pardot or other) and Sales Force Marketing Cloud platform to support the execution, maintenance, and continuous improvement of marketing automation functions necessary to enable the marketing team to perform in a fast-paced, results-oriented environment. This role will work with the digital marketing team globally and cross functionally within the firm to yield desired outcomes.
Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Establish and maintain scalable processes that ensure best practices in campaigns.
- Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact.
- Monitor campaigns to optimize performance based on industry best practices.
- Provide recommendations that enhance future campaign performance and measurements.
- Produce and maintain metrics reports on marketing activities, effectiveness, and business impact.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
- A knack for problem-solving
- Customer-service orientation
- A team player with leadership skills
Skills and experience:
- BS/MS degree in marketing or a related field
- Customer-service orientation
- 5 to 7 years of proven working experience in marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media (knowledge of SalesForce a plus)
- Working knowledge of marketing automation tool (i.e. Pardot, or other Marketing Automation Tool)
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages.
- Knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc.)
- Experience in optimizing LinkedIn campaigns.
- Strong analytical skills and data-driven thinking
- Working knowledge of HTML, CSS
- Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits
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- You will be a part of a global marketing team
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