Job Description
Join a movement in which everyone can win. We started a movement in which everyone can win shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has over 13.1 million active customers globally and more than 74,000 of the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.Afterpay is completely free for customers who pay on time helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The Opportunity The Associate Creative Director (Content and Copy) drives overall messaging, copy, and content for Afterpay on owned channels (site, social, emails) and externally for co-marketing campaigns with clients and retail/SMB partners. The role requires close partnership with channel leads to meet marketing, brand, product, and growth objectives, and reports to the Creative Director (Global Content), with a dotted line to the VP of Brand and Creative.
The core responsibilities of this role include: content strategy for owned channel execution; brand storytelling; co-marketing campaign pitches; digital and in-store communications; and refining and driving Afterpay’s brand messaging across all touchpoints with the global creative/content team.
We are much more than our job descriptions, but here’s where you will begin.- Ideates and execute all content and storytelling for NA- Partners with regional marketing team to develop content strategy for all marketing initiatives across all channels-Have and bring to life a deep understanding of the Afterpay customer-Help drive messaging deliverables across all owned channels and co-marketing efforts to deliver fresh, compelling, informed stories about our brand partners and our different Afterpay audiences-Work closely with cross-functional partners (i.e. in-house clients) in product, partner marketing, growth, B2B, and social on their content and copy needs-Work closely with the brand campaign, content and retail creative teams to develop and execute a cross-functional, audience-specific content-Must balance multiple in-house clients and projects, with tight deadlines and often a high volume of work-Must be an agile copywriter and storyteller, with expertise in both short-form and long-form content-Must be able to craft late-breaking, responsive, channel-specific communications that react/respond to cultural moments in a sensitive manner-Help project manager(s) and business partners with copy and content resourcing for creative needs to ensure efficiency and prioritize projects (i.e. be able to delegate swiftly and play to the content/copy team’s respective strengths)-Help develop a high-performing, agile in-house and freelance team of copywriters and content contributors to be best in class-Handle challenging situations with a light touch and optimism-Must have a willingness to embrace change and adapt strategies on the fly
Who are you? (Qualifications)Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay.
- Ability to execute and strategize to the brief- Ability to take data and insights from different stakeholders and partners to inform content strategy and copy- An authentic enthusiasm for the product, for social media, and for storytelling- Ability to develop decks with other stakeholders that address the team’s strategy and tactics for in-house clients. And partner/clients, too- Ability to generate and present at brainstorming sessions and workshops designed for specific goals, solutions and creative outputsAn openness to giving and receiving constructive criticism, and sharing creative work with the team and different business stakeholders8 to 10 years of editorial content, copywriting, social media and marketing experience6+ years in a senior role, mentoring writers and a team of freelancers
How we reward you. We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits
Job Specification