Marketing Manager
Leadr, Inc, United States
Job Description
What makes this job meaningful?
The workplace has changed. Today’s employees expect more than just pay or title, they seek careers where they can learn, grow, be challenged, and be valued for the ideas they bring to the table.
Unfortunately, most organizations lack the tools and structure needed to create this kind of coaching and development culture across every team and every manager. Instead, their development efforts are buried in disconnected systems or compliance-based HR software.
When you join Leadr, you’ll be helping us to solve this incredibly complex, yet worthwhile, puzzle of one to one people development at scale within organizations.
Leadr exists to help every manager become a coach and give every employee a voice and you will play a crucial role in turning this vision into reality.
Responsibilities:
Leadr is searching for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
You are a self-starter, excited about the opportunity to join an early-stage, high-growth startup and want to take ownership in building a strong and healthy culture.
Requirements
You will crush this role if:
- You have a BA/BS degree or equivalent work experience.
- You have past experience in inbound marketing.
- You’re analytical and use data to inform all decisions.
- You have proficiency in marketing automation and blogging software (preferably HubSpot) in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- You are a proactive project manager who can turn ideas into action and manage processes from start to finish.
- You have a passion for developing leaders, to help organizations achieve their mission.
- You have a willingness and desire to work in a fast-paced and high growth environment.
- You are highly organized and able to adapt to changing priorities.
- You have a collaborative mentality by prioritizing ‘we’ and not focusing on ‘me.’
- You have a passion for our mission (developing people), and can’t wait to have a positive impact on our team and our customers.
- Bonus skills: HubSpot, Salesforce, Canva, SaaS
Benefits
We are pleased to offer valuable market-rate salary, bonuses, and benefits. We offer PTO, Paid Holidays, Flex Holidays, etc. We are committed to developing you as a leader and providing career growth throughout your employment with us.
We promise to care for you as a person, and have meaningful conversations with you so you have the clarity and support you need to do your best work.
While the problem we’re tackling at Leadr is ambitious, we have reason to be optimistic:
- Our early team is loaded with talented and experienced people who share a passion for the mission
- The executive team has done this before, founding and leading a startup in the payments space to hyper-growth and a successful exit in less than 10 years
- Because of our strong track record for success, we’re well funded with plenty of financial runway
- Leadr is an Equal Opportunity-Affirmative Action Employer.
Thank you for considering Leadr as the place to share your strengths and talents.