Technical Architect - Salesforce Marketing Cloud
Tectonic, United States
Job Description
A Salesforce Marketing Cloud Technical Architect (TA) is a strategic position for our clients. TA resources are experienced technical subject matter experts with a good overall knowledge of Marketing Cloud and how to best leverage it to provide maximum business value, including integrating MC with Salesforce platforms and other data sources. TA’s will have expert knowledge of specific domains in the Salesforce Marketing Cloud applications and tools and must be able to consult with clients on these.
The TA will be working in a project team on client facing engagements. Typically on the larger projects the TA will work alongside a Solution Architect (SA) to assist and validate the solution in specific technical areas as well as the overall solution. On smaller engagements it's possible that an SA isn't required and the TA will work alone (with a Project Manager) taking on a hybrid role. The TA must therefore be comfortable in taking on the role as technical lead and therefore possess good consultancy skills or aspire to this.
Responsibilities
- Validate Analyze the client problems and come up with the right technical design and solution that should be based on the best practices
- Ability to build a, best practice, solution based on client requirements
- Clearly articulate and document solutions
- Ability to scope, define and manage work packages. The TA will potentially be implementing work packages or managing work packages to be built by other team members or teams.
- Provide technical consultation on Salesforce Market Cloud tool set and solutions
- Develop specialties in Salesforce Marketing Cloud data management, scripting languages, API, and/or integrationsMust possess the knowledge and experience of Marketing Cloud Email Studio (including Sender Authentication Package), Mobile Studio, Journey Builder and Social Studio
- Execute advanced configuration/development activities per assigned work orders
- Serve as a technical liaison to product teams to support custom and/or atypical initiatives
- Conduct solutions testing and validation
- Support documentation process by providing applicable artifacts (code samples, screenshots, etc.)
- Travel to client sites for onsite discovery and solution presentations.
Requirements
- Proficient with HTML, XML, and JavaScript
- Proficient developing SQL and experience with an RDBMS such as MS SQL Server (preferable), MySQL or Oracle.
- Experience working with APIs - preferably SOAP and REST-based APIs
- Experience with server-side web development design languages, scripting tools, and protocols such as HTTP, CSS, XSLT, AJAX, JQuery, Java
- Experience working with 1 or more modern integrated development environments (i.e. MS Visual Studio, NetBeans, Eclipse or others)
- Experience working with visualization software applications such as MS Visio
- Good level of documentation. Ability to scope, define and manage work packages.
- Familiarity with SDLC methodologies including requirements, design, implementation, testing, and maintenance
- Familiarity with systems integrations such as CRM, Content Management, POS/Commerce, or Web Analytics preferred
- Familiarity with security standards such as TLS, SSL, data encryption preferred
- 6-10 years of overall development experience
- Experience with an object-oriented program language
- Email Studio, Automation Studio, Mobile Studio, Journey Builder, MC Connect, Audience Builder, and SQL Query builder
- 2-3 years’ experience with Exact Target/Salesforce Marketing Cloud
- Build and maintain marketing automation campaigns that nurture prospects through email and form template creation, landing page development, list segmentation, scoring
- Develop reporting and dashboards to communicate campaign and marketing effectiveness