Contract Senior Marketing Manager (Music Client)
Laundry Service, United States
Job Description
We are looking for a creative, analytical and results-oriented Marketing Manager to manage initiatives to drive Amazon Music plan upgrades globally, working across Amazon teams, influencing partners to think big, invent amp; simplify, and deliver on project roadmaps.
This role will be responsible for driving awareness, discoverability, and adoption of Amazon Music Unlimited Family Plan worldwide. A successful candidate for this role will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have strong marketing, program management and stakeholder management skills, with the ability to work independently under time constraints to deliver results. Given the complexity of the role, it will also be important to be operationally strong managing a large number of relationships, dependencies, and timelines across many teams.
- Own the planning and execution of marketing campaigns
- Flawlessly execute marketing campaigns, running A/B tests to optimize creative and campaign targeting
- Partner with internal teams to build out scalable direct response marketing solutions
- Provide insights to drive an informed marketing strategy based on key metrics, historical data, and trend reporting
- Use analytical insights to create actionable strategies that will help increase effectiveness against marketing goals
- Analyze and communicate marketing performance and best practices to stakeholders
Responsibilities:
- Design, build and launch marketing programs that will enable rapid global growth and increase engagement of Family Plan subscribers. Develop global campaigns, across marketing channels, including messaging, segmentation, and testing strategies to optimize performance. Measure the performance of Family Plan globally, analyze customer and business data to identify performance drivers to identify and drive growth opportunities.
- Partner with finance and product teams to report out on program status and post-launch metrics, ensure local and global stakeholders are well informed about the roadmap and performance of plan upgrades, understand local nuances and how they fit into a global and scalable plan.
Requirements
- 5+ years of experience in developing and driving high-performing marketing campaigns working across large cross-functional teams globally.
- Experience in multi-territory campaign management
- Understand customer lifecycle marketing, including lifetime value, retention and churn
- Excellent communicator both verbally and written, with an ability to communicate at all levels in the organization and build strong relationships.
- Experience in digital marketing or program management, ideally in entertainment.
- Experience working across disciplines and managing projects across stakeholders groups
- Strong bias for action with ability to prioritize and multi-task.
- Resourceful problem-solver with ability to excel in an ambiguous environment.
- Ability to think strategically and operationally, delivering the day to day while defining and leading future direction.
- A good understanding of digital products and interactive entertainment
- Experience developing and managing marketing experiment roadmaps
- Experience managing competing priorities and using metrics to drive business decisions
- Proven track record of taking ownership and driving results
- Ability to think both strategically and tactically
- Strong analytical and quantitative skills, ability to use data to develop and measure campaign performance
- The ability to think outside the box and recommend new initiatives
- Ability to run experiments, derive insights, and optimize to achieve desired results
- Demonstrated relentlessly high standards and attention to detail
Preferred Qualifications:
- Experience in, and understanding of, the entertainment industry, preferably within Music.
- Experience with digital products and interactive entertainment