Senior Marketing Analyst
Yummy Bazaar, United States
Job Description
We are looking for a highly motivated and analytical member to join our fast-growing team. You will own high-impact projects from end to end, and you will be a critical part to Yummy Bazaar’s continued rapid growth. You must be driven, goal-oriented, open-minded and comfortable in a challenging growth entrepreneurial environment where the only constant is our commitment to delivering the best experience for our customers, brands, vendors, partners and more. The successful candidate will be excited about solving both strategic challenges and be capable of balancing big-picture thinking with acute attention to detail.
As a Senior Marketing Analyst, you will work with the team to develop marketing strategy and translate strategy into concrete execution plans with agencies and internal partners. You will leverage data-driven insights to optimize multiple PLA, search and Facebook campaigns as well as email marketing, affiliate marketing, content marketing and more. You will be the end-to-end owner of marketing channels, budget and performance. This is an exciting time at Yummy Bazaar where the company is growing rapidly and so is our marketing investment.
Key Responsibilities
- Responsible for PLA, Facebook and other paid marketing execution to increase market penetration and meet aggressive ROAS target.
- Provide recommendations and execute strategies for keyword opportunities through product knowledge and market research.
- Monitor and evaluate search results and search performance across major search channels.
- Collaborate with the team to develop and execute email marketing, affiliate marketing and content marketing strategies.
- Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders.
- Track campaign results, analyze key metrics and optimization results.
- Perform various ad-hoc analysis to understand root cause issues and key business drivers.
- Identify, gather and analyze relevant competitor data and determine appropriate analytical framework to understand the general market and key competitor strategies.
Requirements
- Bachelor’s degree or equivalent experience
- One to three years of related online marketing and web analytics experience
- Extensive experience with Excel
- Excellent analytical skills and experience with presenting data analysis
- Excellent communication skills, both written and oral
- Strong time management and organization skills
- Proven ability to manage deadlines and competing priorities
- Demonstrated ability to work well within a team environment and under pressure of deadlines and performance
Benefits
- Working with driven and positive people
- Rapid career growth
- Competitive salary
- Equity
- Health insurance