Director of Channel Strategy
FARM , United States

The Director of Channel Strategy is an expert with the knowledge and experience to develop strategic channel plans that stitch audience insights with media behavior to facilitate an omnichannel experience that solves for client business challenges.

Requirements

ESSENTIAL FUNCTIONS:

• Work with our strategists and client service staff to understand client business, marketing and sales goals to align channel strategy recommendations to achieve those goals.
• Lead the media discipline holistically, expanding our media approach and thinking beyond traditional methodologies, seeing the media landscape as a single entity versus a split between old and new school.
• Develop out-of-the box strategy and thinking that inspires the team and impacts the overall strategy and creative output.
• Deliver innovative recommendations for growth to clients and inspire action.
• Synthesize information to provide thoughtful and well-written conclusions on which to develop a marketing and branding plan for the client.
• Collaborate and share content with the extended team in a manner that allows for an efficient and effective transfer of knowledge and inspiration.
• Compile/conduct research for client teams as needed, which may include competitive data, emerging opportunities, and consumer insights.
• Actively participate in development, implementation and execution of media programs for the agency and its clients.
• Engaged around client needs and activities in the market and able to work with clients to establish business goals and objectives as required.
• Participate in new business development efforts as needed to provide media/channel expertise and perspective.
• Validate our collective impact in the marketplace.
• Continually monitor trends and developments in the industry, keeping management up to speed on what's new, what's changed, what we should be considering and why.

RESPONSIBILITIES:

• Act as discipline lead, leveraging existing strategic frameworks to guide clients and the internal team in setting channel strategy.
• Distill business objectives, market data, consumer research, brand/category/channel/product knowledge into a strategic plan that guides channel recommendations, including budget, efficiency of spend, attribution and ROI, cross-channel reach and frequency and creative placement opportunities.
• Build, implement and maintain integrated media plans that are insightful and deliver against client goals.
• Actively participate in the planning, buying and campaign execution process and identify opportunities for innovation and improvement.
• Pull audience and data insights with regard to planning and channel recommendations.
• Deliver persuasive recommendations, strategies and findings both written and in person.
• Unearth meaningful business/brand/consumer insights that drive downstream channel recommendations for creative/messaging.
• Provide recommendations for deeper, smarter, more efficient analysis of data and research methodology that powers channel strategy, including quantitative, qualitative, secondary research and user segmentation/persona development.
• Deliver strategic clarity, inspiration and direction everyday regardless of client brand, agency discipline or title.
• Offer a strategic voice for clients across all channels.
• Develop, write, and bring key insights to life in major presentations to the client.
• Contribute to the evolution of the creative brief and other frameworks.
• Provide insight generation and development.
• Test new approaches when it comes to channel strategy, with digital in particular.
• Create internal and client facing POVs on media opportunities.
• Mentor staff to ensure that methods, policies, processes, procedures and techniques are understood and consistently used.
• Negotiate media contracts on behalf of the agency considering the needs of each client.
• Establish and maintain effective media methods, policies, processes, procedures and techniques for research, planning, buying and post-buy reconciliation.
• Use media-marketing data to aid in client planning and agency new business planning.
• Develop and maintain vendor and media rep relationships.
• Monitor workload and prioritize assignments as necessary; utilize available resources to meet deadlines and delivery dates, while monitoring budget parameters
• Manage all aspects of the media process for assigned accounts, beginning with research and planning, negotiating and buying, billing and reconciliation and through post analysis.
• Complete daily timesheet
• Continue to increase knowledge and skills relating to job responsibilities.
• It is paramount you to create a positive environment by being a FARM Adv

Job Rewards and Benefits