Director of Product, Customer Acquisition

Director of Product, Customer Acquisition
ConsumerTrack , United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Apr 27, 2021
Last Date
May 27, 2021
Location(s)

Job Description

ConsumerTrack is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.

Learn More About What We Do


ConsumerTrack is seeking an experienced Product leader to grow the Customer Acquisition product squads. The Director of Product Management manages the Product, and Design responsibilities for the Credit and Financial Advice Verticals. This role is focused on hiring and growing the team while working with cross-functional leaders across Paid Media, Sales, Ad Ops, Analytics and Engineering to deliver on roadmap projects that drive business value. The core skills for this role are hiring, strategic thinking and analysis, communication, decision making, leadership and technical understanding of the products.


The right individual will have the opportunity to contribute across multiple initiatives from optimization and monetization of channels and experience (email, marketing, mobile, consumer experience) to launching new business verticals. The performance of this role will be measured on achieving conversion growth and revenue goals.

Responsibilities:

  • Hire, mentor, and grow the product managers, designers and optimization managers who drive the Credit product and GOFinancialAdvice roadmaps. Champion a culture of ownership, accountability, and rapid delivery.
  • Lead the team to achieve Click to Conversion rate growth and revenue goals. Focus the team on business priorities amp; deadlines and continuously raise the bar on delivery speed and quality.
  • Become an expert in the Credit and Financial Advice sites, the consumer audience for these products, and the needs of stakeholders.
  • Work with cross-functional leaders of Paid Media, Email, Ad Ops, Engineering and Analytics to effectively align product roadmaps with company priorities.
  • Own the business outcome of the strategic Credit and GOFInancialAdvice Product roadmaps, evaluating technical and market insights to make tradeoffs that maximize long term value.
    Understand the competitive landscape and overall trends in digital media and use these insights to shape our product strategy.
  • Analyze and present hard data and metrics to back up assumptions and feature concepts and to set targets and measure key performance indicators. Analyze and ensure business and performance requirements are met.
  • Spend time with stakeholders (Media, Email, Sales, Ad Ops, Analytics) gathering feedback from released products and then strategize product improvement based on consumer engagement, conversion optimization, AB Testing, data analysis and interpretation.

Leadership Expectations amp; Responsibilities:

  • Consciously create a workplace culture that is consistent with the overall organization's and that emphasizes the identified mission, vision, guiding principles, and values of the organization.
  • Lead employees using a performance management and development process that provides an overall context and framework to encourage employee contribution and includes goal setting, feedback, and performance development planning.
  • Lead employees to meet the organization's expectations for productivity, quality, continuous improvement, and goal accomplishment.
  • Provide effective performance feedback through employee recognition, rewards, and disciplinary action, with the assistance of Human Resources, when necessary.
  • Maintain transparent communication. Appropriately communicate organization information through department


Requirements

  • 8+ years of digital product management experience delivering complex technical solutions under tight timeframes. Must have worked on a customer acquisition focused site with experience growing web and mobile conversion rates.
  • 5+ years building and leading teams. Proven track record of rapidly hiring to staff up teams - ideally across multiple disciplines.
  • Track record of hitting goals in a Direct Marketing environment
  • Ability to manage scope and make data-driven tradeoffs to deliver product on time.
  • Strong team-player with proven ability to work effectively, communicate with and influence engineering, sales, content, marketing external partners/clients and support teams
  • Ability to execute in multiple parallel work streams in a fast-paced, agile environment
  • Outstanding interpersonal relationship building and employee coaching and development skills.
  • Demonstrated ability to lead and develop a department and its team members.
  • Demonstrated ability to serve as a knowledgeable resource to the organization's management team that provides leadership and direction.
  • Gen

Job Specification

Job Rewards and Benefits

ConsumerTrack

Information Technology and Services - Incline Village, United States
© Copyright 2004-2024 Mustakbil.com All Right Reserved.