We are looking for a qualified Director of Digital Marketing amp; Operations to take the lead in developing successful, long-term digital marketing strategies for our company. As a Director of Digital Marketing amp; Operations, you should have in-depth digital marketing and marketing operations experience, as well as a passion for digital technologies.
You will work closely with different teams, including Sales Operations, to ensure consistency through all digital channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence and support commercial funnel operations. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Responsibilities
- Build, plan, and implement the company’s overall digital marketing and marketing operations strategy and roadmap
- Organize, train, and lead the digital marketing and operations team and support and guide the deployment and use of all digital channels
- Develop a paid search strategy for the company and oversee tactical implementation of PPC campaigns
- Ensure operational excellence via digital tools across the commercial sales funnel and use voice of customer, Google Analytics, and A/B split-testing in support of conversion rate optimization (CRO)
- Oversee the development of graphical design standards for online visual marketing collateral and ensure operational efficiency and integration of digital asset management tools with other corporate systems
- Guide user experience research and implementation
- Measure ROI and KPIs for all digital channels, present this data in an effective manner, and prepare and manage a digital marketing budget in light of sales performance trends
- Research competition, investigate benchmarks, and provide suggestions for improvement of all digital tools and channels
- Direct the company’s growing website, including designing and implementing new features and functionality and establishing and guiding the website’s future architecture
- Ensure website performance and availability, and oversee all technical aspects of the CMS
- Direct the engagement with members of the broader Marketing amp; Communications team to develop landing pages, microsites, and templates
- Support functional excellence in ‘technical’ search engine optimization (SEO) and stay up to date with the latest technology and best practices
Requirements
- 6-8 years of experience as a Digital Marketing amp; Operations Director developing and implementing digital marketing strategies
- In depth knowledge of different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Hands-on experience with SEO, Paid Search, and Google Analytics
- Hands-on experience developing and executing CMS-MAS-CRM integration strategies
- Strong understanding of front-end technologies, including HTML5, CSS3, JavaScript, and jQuery
- Experience with local development environments and managing code through source control (Git, SVN) CICD pipelines (Gitlab, Circle CI, BitBucket etc.) required
- Experience designing and developing responsive design websites
- Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
- Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
- Ability to convert comprehensive layout and wireframes into working HTML pages
- Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
- Sense of ownership and pride in your performance and its impact on company’s success
- Strong critical thinking and problem-solving skills
- Team player with excellent time-management, interpersonal, and communication skills
Benefits
- A flexible, friendly and international working environment with a collaborative atmosphere
- An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness.
- A fast-growing company with plenty of opportunity for personal growth and development
- A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning
Location: Boston, MA or Home Based
Start: ASAP (or as agreed)
Contract type: Permanent full-time
Application process
If you think you fit this position, please send a CV and a cover letter. Please note that incomplete applications will not be considered.
After an initial screening process, candidates will be invited for remote interviews. Selected candidates will then be invited for pers