Digital Marketing Associate (SEM)
Brookfield Properties, United States

Reporting into Bridget Andrews , Sr. Marketing Manager of North America, the Digital Marketing Associate will work as a key player in implementing and executing the day-to-day digital marketing activities across a variety of disciplines. You will be well versed in digital media buying and planning (PPC, display and retargeting), website and media campaign analytics and optimizations, search engine optimization, local listings, and reputation management.

In this role, you will work internally with team members and leaders from all departments (i.e.: IT, Marketing, Design, Finance, Construction, Sales, Accounting, Business Strategies, Development, Land, etc.) and also work with external communication agencies, marketing consultants, and vendor partners. To be successful in this role, you possess strong interpersonal skills, effectively work in a team setting, and demonstrate strong communication skills with internal and external customers. You are able to work independently and within a team to achieve common goals and exude strong organizational skills to assist with internal communications and financials. You have the wherewithal to proactively seek information to enhance understanding, generate trust and confidence and can communicate clearly in written and oral forms.

Your Key Deliverables

Media Buying and Planning

• Create strategic and thoughtful PPC campaigns including keyword strategy and ad copy

• Continually review campaign analytics and provide proactive campaign optimizations

• A/B testing for PPC and retargeting campaigns

• Review and optimize retargeting creative

Data Analytics/ Google Analytics/ Reporting

• Proficient in Google Analytics regularly pull custom audience, and trend reports, set-up custom segments and provide insights based on performance

• Extrapolate data intelligence to translate into practical business initiatives for the company.

• Analyze key digital KPIs, optimize and strategize for digital media mix

Account Management/ Administrative

• Internal communication with regional team members on media campaign(s), website - brookfieldresidential.com , and local listing performance

• Manage Google buy reconciliation and invoicing across multiple regions and multiple campaigns in collaboration with agency partners and Google

Local Listings and Reputation Management

• In collaboration with our agency partner and regional team members, continually analyzing local listings performance and best practices

• Oversee reputation management governance and best practices across all regions

Search Engine Optimization

• Work closely with agency partners, and internal stakeholders to perform backend SEO initiatives to help overall and regional search ranking

• Internal linking audits

• Redirect Strategy

Requirements

• Minimum of 3-4 years of digital experience, especially in paid media, analytics, and Search Engine Optimization

• Post-secondary degree with a specialty in Communications, Journalism or Marketing

• Strong knowledge of Google Ads, Google Analytics, Google Tag Manager

• Understanding of digital marketing, web marketing, CPC and social media marketing tactics and analytics

• Knowledgeable about current technology and reporting options and leading edge option; stays abreast of latest developments

Benefits

We are proud to offer our employees what they value most:

• Competitive compensation

• Excellent extended health benefits

• 401k matching

• Generous tuition assistance program

• Leadership development and mentorship programs

• Charitable donation matching

• A culture based on our values of Passion, Integrity and Community

Your New Home

At Brookfield Properties, the foundation of our success is firmly rooted in our people.

Our company is comprised of experts across a range of specialties who share a goal of ensuring our properties are continuously evolving to meet the needs of our communities and stakeholders. To meet this goal, we hire visionary, entrepreneurial talent who help us innovate and enhance our business. We build collaborative teams who value integrity, creativity and diversity.

Our teams operate an iconic portfolio of irreplaceable properties within the world’s most dynamic markets. As one of the largest real estate services companies, we provide management and development

Job Rewards and Benefits