The Role:
The Account Manager is responsible for a list of key client accounts to manage, maintain, secure and develop revenue opportunities for the company. Day to day, this role leads the development of lasting successful relationships with clients, and secure ongoing recurring revenue programs through innovative and strategic influencer marketing programs and services. Working across a variety of account types, this role is responsible for maintaining an elevated quality of work and premium client experience.
Responsibilities
Revenue Development
- Grow and nurture relationships with clients to secure RFPs and new program opportunities, as well as develop more business potential from their teams.
- Develop and respond to client briefs or RFPs with creative programs that leverage the Collectively offering; for certain accounts this may be done in collaboration with a founder or executive.
- Delegate support for deliverables and administrative tasks related to client and proposal management to Account Planners, including, for example, Salesforce data maintenance, proposal support and/or scheduling support.
- Show ongoing initiative and follow through on proposals to secure revenue opportunities
- Proactively identify opportunities for incremental services or programming on accounts during active programs
- Create excitement and buzz for Collectively’s service offerings and capabilities with current clients by educating and re-engaging new and existing people within the client account teams.
- Present and walk clients through proposals with confidence and clear understanding of the Collectively difference
- Work in partnership with cross-functional teammates to inform best program and campaign strategies to pitch to clients, including synthesizing final program reports and learnings to cultivate even stronger renewal partnerships
Client Services
- Serve as day-to-day and lead point of contact for assigned accounts
- Contribute to strategic proposal and account development solutions to ensure the success of growing revenue and building the client relationship, working in collaboration with cross-functional contributors or executives as needed
- Lead both internal and client meetings necessary to secure, pitch and renew revenue opportunities
- Accountability for all client deliverables in the proposal development and program renewal phase (final campaign reports/share outs), reviewing and collaborating with junior and senior staff prior to client delivery as needed
- Manage Brand Partnerships Planners’ contribution to your assigned accounts or work, delegating and reviewing project tasks and deliverables for quality and accuracy.
- Remain informed and provide feedback with the client’s interest in mind during the post-sales or production phase of a project on your accounts. This includes proactively flagging and effectively communicating cross-functionally around potential issues (budgeting, proposal fidelity, client feedback throughout the course of a project) and demonstrate proactive resolution or thought-partnership should they occur
- Effectively communicate and involve key cross-functional stakeholders in account management and growth
- Support strategy for repeat revenue development after program completion
- Manage and complete SOW and invoicing deliverables in partnership with Business Affairs and Accounting
Key Performance Indicators (KPIs)
- Demonstrates strong, personable client services skillsa positive, collaborative attitude with both clients and colleagues.
- Successfully grows and deepens accounts, across revenue and relationship success factors (client satisfaction and increased revenues)
- Strong communications skills, written and verbal
- Developing command of influencer marketing strategies, tactics and trends
- Ability to delegate effectively across multiple accounts and colleagues supporting those efforts with clear direction and prioritization strategies
- Adept and motivated by client services challenges; comfortable managing expectations and navigating more complex, challenging or difficult client conversations through listening, proactive ideation, and solutions-focused approaches.
- Consistently shows a proactive mindset and strong initiative, is comfortable working with anyone from founders and executives to junior staff across program phases to get projects accomplished
- Confidence and grace under pressure, capable of processing and synthesizing challenging client reactions or requests to support team-led solutions, is comfortable jumping into ad-hoc requests and leveraging resources or cross-functional teamwork to solve problems on the flya true team player.
Requirements