Salesforce Marketing Cloud Practice Lead
Maverick Digital, United States

Maverick Digital helps companies grow by creating deeper connections with more customers. Headquartered in Chicago, Maverick Digital serves Fortune 500 brands such as Danaher and Supercuts as well as fast-growing startups such as BuiltIn and OMI Industries. Our team of Mavericks has ushered some of the most ambitious customer experience digital transformations in Manufacturing, Retail, Consumer Goods, Communications, Media, and High-Tech.

We are looking for a Salesforce Marketing Cloud Practice Lead to help us accelerate our growth and delight our customers.

Position Summary / Role Overview

• This individual will need to have built/led/managed omnichannel marketing, campaigns. Preferably healthcare (that's a plus, not a requirement).
• This key role will be responsible for building and leading our Salesforce Marketing Cloud practice, assisting sales and project management to ensure customer success.
• This is a remote position after Covid as well.
• We are also looking for entrepreneurial people that can roll up their sleeves - "do" and "lead".
• This role will work closely with Salesforce and Maverick Digital’s other business channels helping to educate members, share expertise, and be instrumental in helping to grow the Salesforce Marketing Cloud practice.
• The ideal candidate will have experience coming up through the practitioner and consultant ranks, executing email marketing campaigns and an understanding of data integration into/out of Email Service Providers (ESP) as well as have strong presentation and interpersonal skills.

Core Competencies and Attributes

• Experience managing teams that run Omni-Channel Campaign Management operations.
• Lead the capability which is responsible for the implementation of SFDC Marketing Cloud services including Journey Builder, Audience, Email, Social Studios, or equivalent services.
• Support Sales in partnership with Salesforce on new business opportunities.
• Work closely with Analytics and Data teams to provide best-in-class SF and Google integration services which leverage the best that both platforms can offer for the Advertiser/Marketer.
• Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions
• Collaborate with other business channels to devise appropriate cross-channel efforts and communication streams
• Proactively research and identify opportunities to further drive revenue through customer campaigns and improve marketing efficiencies

Requirements

Skill and Experience Requirements

• Must-Have Experience managing teams that run Omni-Channel Campaign Management operations.
• Salesforce certified with a minimum of 5 years experience in SFMC implementations.
• Expertise with Journey Builder, Email Studio, Ad Studio, Social Studio, Audience Studio. Pardot and/or Everage highly desired PLUS.
• Someone that wants to grow and get to the next level.
• Demonstrable experience in email/customer marketing, CRM, analytics or equivalent Cross -channel business acumen
• Passionate about leveraging data to achieve business outcomes
• Highly proficient with marketing technologies (specifically campaign management, data management platforms); general knowledge of HTML
• Proven ability to learn from others as well as develop, and mentor a team

Job Rewards and Benefits