Manager, Digital Performance Analytics

Manager, Digital Performance Analytics
Camelot Illinois, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelor's Degree
Total Vacancies
1 Job
Posted on
May 1, 2021
Last Date
Jun 1, 2021
Location(s)

Job Description

About Camelot Illinois

Camelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects, and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois.

About the Team:

The Digital Team is responsible for managing the Illinois Lottery Brand, Marketing, and Games presence online and delivering iLottery sales growth and engagement through the web, mobile and social channels.

Position Overview:

The Manager, Digital Performance Analytics will report to the Senior Manager of Digital Performance and will be responsible for developing analytical frameworks, completing analytical projects, and data discovery/exploration supporting Camelot Illinois’ digital acquisition and retention objectives and commercial targets. This role is at the intersection of data analytics, digital direct marketing, and conversion journey. The ideal candidate will be self-driven, regularly exploring data for opportunities that fit within our digital performance marketing strategy via SQL, Tableau, and Google Analytics, and recommending these opportunities to the Digital Team and the broader organization. They will work with the Senior Manager of Digital Performance to analyze the impact of platform changes, CRM and Acquisition activities and campaigns, and macro events.

Responsibilities:

Hands-on management, analysis, and execution of ilottery acquisition amp; retention tests and

tactics in conjunction with campaigns defined by Marketing Team

Work with our performance-driven marketing team to understand test results, develop new

segments, and improve KPIs

Develop In-depth knowledge of existing iLottery data, and exploration of new datasets as they become available from new games and features

Keep a detailed record of campaigns, and how they're driving our key business metrics such as LTV, CAC, expected spend across iLottery and our retail partners, etc

Work with the wider marketing and media team, digital team, product team, in-house studio, and other stakeholders to create a great digital player experience and better

understand/segment players

Recommend ongoing conversion platform optimizations based on business needs

Requirements

Bachelor's degree or equivalent related experience.

4+ yrs in a growth or performance marketing position within a consumer-facing company

2+ years experience performing analytics utilizing SQL and database skills in Teradata, AWS, and/or SQL Server databases.

1+ years Tableau experience

Comprehensive knowledge of attribution measurement and approaches to testing and measuring the incrementality of digital marketing tactics.

Experience partnering with platform development teams and advocating for features that enable digital performance optimization

Have an entrepreneurial spirit supported by maturity and sensibility for a regulated environment

Have courage in decision-making and an appetite for a test, learn and move forward.

Deeply data-driven and insights led, proficient in spreadsheets, reporting dashboards, and G-Suite/Excel

Ability to articulate complex ideas and insights in a way that is simply understood and facilitates decision-making.

Action-oriented, agile/flexible, focused, but curious

Benefits

Working For Camelot Illinois

We are a transformative lottery company with world-class people, technology, and operations that is committed to powering possibilities--for our employees, our partners, and our consumers. With grit and determination, we believe in doing not just the easy thing but the right thing. The Camelot values of doing good, being accountable, staying connected, keep improving, and spark enthusiasm are embedded in the design of our organization and our plans for Illinois.

  • Do Good: We care about our communities, our stakeholders, and each other. We act with integrity amp; honesty, as a positive force for Illinois.
  • Be Accountable: we drive results. And we continually strive to get those results more efficiently and effectively.
  • Stay Connected: Being open, honest, and collaborative is what makes us, us. This is embodied in our messaging and communications and in how we treat each other.
  • Keep Improving: We’re hungry to be better. We innovate and evolve our business, our teams, and ourselves, always with an eye on professional and personal growth.
  • Spark Enthusiasm: We incorporate energy and laughter into every aspect of our work to create positive and entertaining experiences.

Job Specification

Job Rewards and Benefits

Camelot Illinois

Information Technology and Services - Chicago, United States
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