About Camelot Illinois
Camelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects, and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois.
About the Team:
The Digital Team is responsible for managing the Illinois Lottery Brand, Marketing, and Games presence online and delivering iLottery sales growth and engagement through the web, mobile and social channels.
Position Overview:
The Manager, Digital Performance Analytics will report to the Senior Manager of Digital Performance and will be responsible for developing analytical frameworks, completing analytical projects, and data discovery/exploration supporting Camelot Illinois’ digital acquisition and retention objectives and commercial targets. This role is at the intersection of data analytics, digital direct marketing, and conversion journey. The ideal candidate will be self-driven, regularly exploring data for opportunities that fit within our digital performance marketing strategy via SQL, Tableau, and Google Analytics, and recommending these opportunities to the Digital Team and the broader organization. They will work with the Senior Manager of Digital Performance to analyze the impact of platform changes, CRM and Acquisition activities and campaigns, and macro events.
Responsibilities:
Hands-on management, analysis, and execution of ilottery acquisition amp; retention tests and
tactics in conjunction with campaigns defined by Marketing Team
Work with our performance-driven marketing team to understand test results, develop new
segments, and improve KPIs
Develop In-depth knowledge of existing iLottery data, and exploration of new datasets as they become available from new games and features
Keep a detailed record of campaigns, and how they're driving our key business metrics such as LTV, CAC, expected spend across iLottery and our retail partners, etc
Work with the wider marketing and media team, digital team, product team, in-house studio, and other stakeholders to create a great digital player experience and better
understand/segment players
Recommend ongoing conversion platform optimizations based on business needs
Requirements
Bachelor's degree or equivalent related experience.
4+ yrs in a growth or performance marketing position within a consumer-facing company
2+ years experience performing analytics utilizing SQL and database skills in Teradata, AWS, and/or SQL Server databases.
1+ years Tableau experience
Comprehensive knowledge of attribution measurement and approaches to testing and measuring the incrementality of digital marketing tactics.
Experience partnering with platform development teams and advocating for features that enable digital performance optimization
Have an entrepreneurial spirit supported by maturity and sensibility for a regulated environment
Have courage in decision-making and an appetite for a test, learn and move forward.
Deeply data-driven and insights led, proficient in spreadsheets, reporting dashboards, and G-Suite/Excel
Ability to articulate complex ideas and insights in a way that is simply understood and facilitates decision-making.
Action-oriented, agile/flexible, focused, but curious
Benefits
Working For Camelot Illinois
We are a transformative lottery company with world-class people, technology, and operations that is committed to powering possibilities--for our employees, our partners, and our consumers. With grit and determination, we believe in doing not just the easy thing but the right thing. The Camelot values of doing good, being accountable, staying connected, keep improving, and spark enthusiasm are embedded in the design of our organization and our plans for Illinois.