Director of Marketing and Sales
RentVision, United States
Job Description
Location: Lincoln, NE
Lead our Client Acquisition Team.
Do you love building effective marketing and sales funnels? Are you an experienced leader looking to join a growth oriented company? Do you love educating and winning others over to your way of thinking through both written and verbal communication? Do you consider others as more important than yourself and help others succeed?
RentVision is seeking an experienced leader and manager with extensive experience in marketing and/or sales, with a high level of intelligence and character, and who self-identifies as having a strong alignment with RentVision’s company purpose, mission, vision, and values.
You will report to the CEO and become the fifth member of our Executive Leadership Team. You will lead our Client Acquisition team by ensuring the right people are in the right roles, the team hits their client acquisition goals, and a healthy work culture is maintained. You will ensure that our sales and marketing strategies are integrated and complementary.
About our Marketing amp; Sales approach:
- RentVision’s marketing approach is based around providing content that is intelligent and valuable to those in the industry, while also providing information about our company and solutions. Our content strategy requires you to be both a good teacher and discern what type of content would be valuable and helpful for our target market. Historically, our content strategy has focused mostly on writing weekly blogs, marketing emails, and ebooks. We are now working to expand our video content production. This position will undoubtedly require somebody who can write well for our company and oversee our full-time writer on the team. Our marketing approach is not based around building up our brand. We are currently trying to win about 50 clients a year. Focusing on brand-based marketing campaigns is not the strategy we believe will help us achieve our goals.
- RentVision’s sales approach is based around creating a sales machine where roles within the sales function are specialized. We have one individual that schedules all activities for the team, a couple of team members that contribute to prospecting, and one individual that contributes to closing. It is truly a strengths-based environment. This means our sales staff does not have the autonomy they normally have in other environments. We are not building a group of high-performing lone wolves, but rather one team with great camaraderie and hustle.
Requirements
Success in this position depends on bringing in new clients. In order to accomplish that, here are some responsibilities you’ll need to oversee:- Lead, manage, and hold RentVision’s Client Acquisition Team accountable.
- Build a great marketing and sales funnel.
- Maintain a defined and very focused target market.
- Ensure there is great engaging content on our website.
- Find and secure speaking opportunities at conferences for our CEO, other team members, and/or yourself.
- Run effective digital ad campaigns that measurably increase leads.
- Ensure we have effective outbound campaigns in place (mailers, cold calling, etc.).
- Ensure we have effective inbound marketing campaigns to move contacts to marketing qualified leads and ultimately toward becoming sales qualified leads.
- Ensure our messaging on landing and product pages is engaging and effective.
- Have outstanding call scripts for inbound leads.
- Produce and keep updated an effective sales demonstration process.
- Ensure we nurture sales qualified leads that didn’t close.
Candidates that live outside normal commuting distance would be asked to relocate to Lincoln, NE.
Benefits
Relocation Assistance
If you're relocating to take the job, we'll provide some extra cash up front to help get you settled in.
401k Match
Planning for your financial future is important. We offer enrollment in our company sponsored 401(k) as well as contribution matching to help you secure your financial future.
Health Insurance
Supporting your physical health and wellbeing, RentVision offers enrollment in health, vision, dental insurance plans, and also pays a portion of health insurance premiums.
Life Insurance
A safety net for your loved ones. We offer life insurance to employees at no out-of-pocket cost.
Long Term Disability
Help when the unexpected happens. We provide long-term disability insurance to all of our employees.
Paid Time Off
We genuinely value regular rhythms of rest for our employees. RentVision provides paid time off and extra time off around Thanksgiving and Christmas.
Pare