Company Introduction
Eton Solutions is a hypergrowth fintech transforming the Family Office segment of the Wealth Management industry. AtlasFive is a comprehensive enterprise management platform specifically designed to allow today’s modern Family Office meet the unique and varied challenges of Ultra High Net Worth families.
Overview of Job
Responsible for Developing and Supervising the Marketing Organization - Design, implement, manage and report on effective marketing strategies that align with Eton Solutions’ (Eton) sales and business goals. Ideal candidate should be a highly skilled marketing strategist with work experience managing a variety of marketing projects end-to-end, including highly focused campaigns and marketing techniques in both the traditional and digital fields. The ideal candidate should also have a passion for the job and be able to employ unique and creative marketing ideas and techniques. As Eton is an early stage company this role will initially be one of a player/coach. In addition to developing effective marketing strategies, the candidate must also be willing to initially roll up their sleeves and help with the execution of these strategies. Ultimately, candidate is expected to lead efforts to position Eton as the leader in the marketplace and develop the Marketing organization into a key contributor to Eton’s sales and long-term business success.
Responsibilities
- Design and document Eton’s marketing strategy to include:
- Long term strategy and goals
- Research informed annual measurable marketing plan
- Competitor reporting including Eton’s relative position
- Historic performance and contribution reporting
- Together with the leadership team, evolve the global voice of Eton’s brand positioning
- Together with the sales organization, develop and implement cohesive sales and marketing planning to increase brand awareness and inbound leads
- Team with and support the sales organization tactics down to individual deals as needed
- Equip the sales organization with the trainings and collateral needed to effectively position the organization and its goals with prospects, leads and customers
- Produce ideas for promotional events or activities and execute them efficiently
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s marketing materials
- Conduct general market research to keep abreast of trends and competitor’s marketing movements; track competitors’ activities
- Actively work with and contribute to industry advocate organizations such as the Family Office Exchange (FOX) to build trust and community
- Build relationships with media and key stakeholders through creative PR strategies
- Monitor all marketing campaigns and improve as necessary
- Set current and long-term goals to measure success a major measure of success will be the number of qualified leads that are generated by the marketing activities.
- Generate and manage budgeting and allocate resources amongst projects
- Forecast and justify future hiring needs for the Marketing Organization
- Participate in the quarterly and annual planning of the company’s objectives
- Assist other internal units (e.g., Implementation, IT) with developing their more specific value propositions within the overall organization’s value proposition
Requirements
- Proven work experience as a VP of Marketing, Marketing Director or other senior role
- Demonstrable experience designing and implementing successful marketing campaigns, i.e., strong project management skills
- A proven leader with a strategic mindset and ability to make difficult decisions
- Experience with CRM software and digital marketing tools and techniques
- Solid digital marketing knowledge including SEO, analytics, content marketing and digital advertising
- Ability to explain complex or highly technical concepts in ‘easy-to-understand’ terms
- Leadership ability to galvanize a team/ an organization to the vision
- Customer-oriented approach with aptitude
- Strong presentation skills and the ability to effectively communicate ideas and concepts to large audiences
- Prior experience in the family office industry, while not required, a major benefit