Sr. Director of Marketing
TransWest, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
May 5, 2021
Last Date
Jun 5, 2021
Location(s)

Job Description

Reporting to the Chief Revenue Officer (CRO), the Senior Director of Marketing will oversee leading our company's marketing efforts. As a successful hire, you will be responsible for creating and growing the TransWest marketing department. In addition, providing guidance to our leadership team by evaluating and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will oversee organizing company conferences, trade shows, and major events.

To be considered for this position, you will need a bachelor's degree in business, marketing, or communications. You will also need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.

ABOUT TRANSWEST:

TransWest is a fast-growing disruptor in the often-stagnant mobility/transportation space. We provide creative thinking with superb client service and cost-effective solutions to transportation challenges large and small. TransWest develops and delivers custom mobility services, valet/parking management, and off-site parking procurement solutions for some of the most innovative and demanding clients throughout North America. We take great pride in delivering quality service that is unmatched in our industry.

ESSENTIAL FUNCTIONS:

  • Overseeing marketing department.
  • Evaluating and developing our marketing strategy and marketing plan.
  • Obsessed with customer service for our partners/clients.
  • Planning, directing, and coordinating marketing efforts.
  • Communicating the marketing plan internally and externally.
  • Researching demand for our products and services.
  • Competitor research.
  • Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
  • Identifying potential customers.
  • Developing promotions with advertising managers.
  • Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
  • Compiling lists describing our offerings.
  • Developing and managing advertising campaigns.
  • Building brand awareness and positioning.
  • Supporting sales and lead generation efforts.
  • Coordinating marketing projects from start to finish.
  • Organizing company conferences, trade shows, and major events.
  • Overseeing social media marketing strategy and content marketing.

KEY ATTRIBUTES:

  • Entrepreneurial, self-starter attitude
  • Growth mindset; curious; persistent learner
  • Detail oriented with a passion for both data and people
  • Servant leader with a demonstrated ability to lead through influence
  • Effective, direct communicator
  • Strong EQ, flexible and self-aware
  • Comfortable leading and communicating at all levels of the organization
  • Sense of humor
  • Bias for action


This position is generally located out of our headquarters in Seattle, WA. We will also consider candidates who are able to work remotely from the Dallas/Fort Worth area.

Requirements

POSITION REQUIREMENTS:

  • BA/BS degree in marketing, communication or related field and 10+ years of relevant marketing experience
  • Advanced computer skills with an emphasis on MS Office (Excel, Access, and PowerPoint).
  • Knowledge of marketing theory, principles, and practices
  • 5+ years’ experience running a marketing team
  • Advanced copywriting skills
  • 5+ years’ experience with digital marketing forms such as social media marketing and content marketing

During COVID remote work opportunities are available for this role.

Benefits

Medical, Dental, Vision, Life Insurance and 401K with matching.

Job Specification

Job Rewards and Benefits

TransWest

Information Technology and Services - Seattle, United States
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