Product Growth Marketing Manager
Club Feast, United States
Job Description
Product amp; Growth Marketing Manager
The Product Growth Marketing Manager will have a mix of technical, creative, and analytical skills to ideate and launch thoughtful, effective and action-driving growth campaigns. As a member of Club Feast's Growth team, this person is equally comfortable building full-funnel acquisition campaigns and analyzing campaign results. This person will collaborate with key stakeholders across the organization (growth, marketing, product, engineering, design, and CX) to execute needle-moving growth experiments and projects. The role requires someone who is incredibly executional, detail-oriented, a quick problem-solver and has a can-do attitude. The role will report to our VP of Growth.
The Impact you will Make:
• Ideate, execute and report on growth strategies and campaigns that can move the needle across the company’s revenue, subscriber, and retention growth goals
• Be able to drive large promotional campaigns that drive direct response conversion across entire funnel from awareness to purchase and retention
• Key resource in developing internal core competency around the ability to segment, target, acquire, remarket and optimize customer acquisition across a coordinated growth marketing strategy through all marketing channels and sources • Leverage both creative marketing campaign best practices and data analytics to implement thoughtful experiments that create a seamless and ideal user journey
• Serve as a senior member of the growth team in order implement best practices and drive the rhythm of business (weekly meetings and reviews) for the growth team
• Work closely with cross functional stakeholders across product, engineering, finance, CX and design in order to drive growth projects forward
• Implement a strong culture of A/B testing and scaling where impact is both optimized and maximized
• Drive a lean startup style environment of constant experimentation and learning (growth mindset)
Requirements
Attributes for Success
• 4+ years of experience working in a growth-oriented marketing team focused on driving subscriber and revenue growth
• 3+ years of proven proficiency in creatively ideating and executing an abundance of various full-funnel campaigns across all growth channels
• Experience working in cross-functional environment including growth, marketing, product, creative, and CX to drive transformational growth projects
• Strong data analytics background in order to understand full-funnel impact of acquisition efforts and ROI and ad spend
• Self-Starter - ability to execute and implement change
• Passion for Club Feast's mission
• Critical Thinking strategic and highly analytical, particularly related to driving thoughtful experiments, understanding insights, and reporting its impact
• Leadership easily move others to action by planning, motivating, organizing and controlling work being done • Goal Oriented naturally motivated to reach goals
• Interpersonal/Communication Skills an innate ability to channel different points of view; Able to establish and maintain excellent relationships and credibility quickly; Create team atmosphere with internal staff while achieving key objectives; Excellent consulting skills as well as technical writing and public speaking
• Professional provide a good balance of risk taking and judgment; Is aggressive and confident; Able to operate independently of a large staff Bonus if you have
• Knowledge of marketing data analytics and attribution platforms such as Google Analytics, Google Tag Manager, and other 3rd party advertising attribution platforms
• Knowledge of SQL and data analytics
• Previous experience in an SaaS environment
Compensation: Competitive salary, based on level of experience
Benefits
- Unlimited PTO
- Collaborative but fun startup culture where no idea is too big or too small
- Generous compensation package
- Chance to change the way America eats and get in with a high-growth startup early!
Why Club Feast?
Club Feast is a fun, fast-paced and entrepreneurial environment that empowers its employees to work independently and collaboratively in a remote environment to drive results that greatly impact the business. Since early on, one of our go-to values has been #evolveordie and we are constantly growing and changing and need Sales Reps that can help lead these trends and be flexible, open-minded, but profit-driven and focused to help us build this rocket ship! Plus, you can work from anywhere you would like!
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