The role:
We are looking for a Senior Growth Marketing Manager to look after Cognism’s most important acquisition channels across Paid Search and Paid Social. This role will also be charged with testing and optimising new channels for growth. You will report directly into the CMO and will work closely with the Global Head of Demand Generation and the Campaigns team.
The ideal candidate will have a strong belief that data and performance should be at the heart of the decision-making process and be comfortable using innovative strategies to drive growth and further engagement through Cognism’s key performance channels. You should have excellent analytical skills to gain valuable insights on campaign and channel performance, and to optimise lead generation while keeping acquisition costs within agreed budgets.
You will also be highly numerical, focused on delivering on KPI’s and ensuring that all marketing activities undertaken are tested, measured and reported on accordingly. Reporting and insights will form a key focus for your role. You must be well versed in building meaningful reports for stakeholders, delivering actionable feedback and recommendations for channel improvement and optimisation.
Responsibilities:
- Manage a significant monthly paid budget across Paid Search and Paid Social, targeting EMEA and AMER
- You will be able to optimise paid activities not just for in platform metrics, but for full funnel metrics and ultimately revenue
- You will be comfortable dialling up spend across top performing activities and be able to recommend optimisations and spend uplifts as appropriate
- Work closely with the Campaigns team to ensure they are following best practice relating to their activities on paid platforms, helping to maximise the effect and efficiency of their campaign plans
- Drive down CPL’s and CP SQO’s across campaigns and regions
- Drive down CPA across all paid channels and regions
- Build out robust reporting infrastructures for regular stakeholder analysis and review
- Increase conversion rates across the funnel from paid channels. Lead:SQO and SQO:CW
- Correct and accurate tracking of all activity from paid channels
- Regular testing and optimising of all paid channels to ensure KPI’s and targets are achieved
- You will be familiar with building acquisition funnels and audiences within, and across all paid platforms
Requirements
Required Skills / Experience:
- Significant experience in running and managing paid campaigns across Paid Search and Paid Social channels (Google Ads, LinkedIn Ads, Facebook Ads, YouTube). You will know these platforms inside out and be able to execute from day 1
- Passionate about using data to understand customers and increase conversion rates across channels
- Ability to work autonomously as the Paid expert within the organisation
- Excellent communication skills and an ability to collaborate with internal stakeholders
- A data-driven mind-set with a strong belief in getting what you measure
- Proactive attitude and commercial mind-set
- Aptitude for reporting, analysing numbers and uncovering key trends and insights
- Extremely well organised, able to work to challenging targets within tight timeframes
Ideal Candidate:
- Experience working in another fast-growing start-up
- Ideally 3+ years experience focused on paid acquisition channels
- Comfortable working autonomously
- Growth mindset
- Strong interest in B2B marketing
- Familiarity with SaaS businesses
- A passion for testing, measuring, learning and optimising
- Highly organised with outstanding attention to detail
Strong project management ability
Benefits
- 20 days’ holiday allowance, plus all the usual public holidays.
- Access to private medical, dental and vision insurance schemes.
- Access to 401K scheme.
- Access to mental health support and services from Spill.
- Access to Cognism’s Employee Assistance Program with Health Assured.
- Generous monthly Wellbeing Allowance.
- A remote GP service during these tricky times.
- Regular talks, ‘community’ events and social activities.