SEM/PPC Specialist
SHAiR Your Car, United States
Job Description
Your Purpose at SHAiR!
We’re looking for go-getters who don’t mind being pushed out of their comfort zones. For perfectionists who are willing to put in extra hours to make sure their tasks are completed not just to their own satisfaction, but beyond others’ expectations. For confident self-starters who want to be part of something greater than themselves.
We’ve grown from a single, 5-person office to a thriving business with 3 new locations just this year. And we did it by expecting our team to go above and beyond the call of duty. We don’t believe in coasting or doing just enough to get by. We're here to win. And if you want to be part of this winning team, and if you’re ready to give your all (not just what it lists in the job description) to this company, we would like to receive your application.
We are looking for an experienced Adword Specialist who is willing to go above and beyond for our growing community of transport entrepreneurs with a love for car sharing.
RESPONSIBILITIES:
- Work closely with our Google Ads Specialist, Social Media Manager, and Head of Marketing to execute strategy encompassing all paid media campaigns including Google Ads, Paid Social, Display Ads, App Store Optimization (ASO), Email Marketing, and CRM (Salesforce)
- Provide direction to creative, development, and analytics teams to troubleshoot conversion funnels, continuously optimize conversion rates, and improve return on ad spend (ROAS)
- Ensure proper tagging and tracking of consumer behavior through heat maps (HotJar), Google Analytics, Google Tag Manager, and Salesforce to identify accurate sales attribution and missed opportunities
- Analyze campaign performance and create detailed reports with proactive insights
- Implement A/B testing and user experience testing for ads, placements and landing pages
- Collaborate with internal development and design teams to improve landing pages
- Support our SEO and copywriting team to develop holistic approaches to digital marketing strategies
- Drive month-over-month social growth and audience development on all branded social channels through content vertical testing, social listening, campaign tagging, and weekly reporting
- Remain up-to-date on industry best practices, trends, and technologies in digital marketing
Requirements
Benefits