Digital Marketing - Account and Campaign Coordinator
OneIMS Group, United States
Job Description
- Are you an experienced online marketer with B2B full-funnel marketing experience?
- Do you have agency-side experience working with clients' demand and lead generation campaigns?
- Are you naturally a creative problem-solver who thinks outside of the box?
- Do you believe that your success (or failure) is a result of the effort and hard work you invest in your work?
- Are you direct and decisive and tend to be a self-starter?
- Do you have the ability to see big-picture goals and translate that into actionable tactics that can garner results for clients?
- Do you like to put your interpersonal skills to work to organize people and processes?
- Do you think in terms of systems, process, procedures, structure and organization to ensure quality and predictable outcomes for everything you and your team do?
- Do you aspire to help people in practical and observable ways?
- Do people find you to be an energizer that motivates and fires up your colleagues?
- Are you looking for an exciting new opportunity with a growing digital marketing agency?
If so, we could make excellent use of your talents!
We are a premiere HubSpot inbound marketing agency looking for a passionate marketer to assist with inbound marketing strategy and execution for B2B clients.
Our clients are in major B2B sectors, including manufacturing, technology, SaaS and professional services. The eligible candidate must be able to navigate the complexities and nuances of our clients’ business and industry sector. The clients you manage will look to you for new ideas and fresh approaches to every aspect of their demand and lead generation campaigns. It is the responsibility of the inbound marketing specialist to make sure we execute flawlessly on every aspect of the campaign deliverables. To succeed in this role, you need a minimum 3 years of inbound marketing experience, and ideally you hold multiple certifications, including Google Analytics and HubSpot.
It will be your responsibility to collaborate closely with our internal resources on creative design, content, paid media campaign implementation, etc. However, you will need to be able to own the client’s business goals and overarching marketing strategy. You are also responsible for ensuring all the work produced by the support team meets our quality standards.
This is a critical role that involves a sweet harmony of strategy and execution. This role requires someone who is able to step back and see the big picture of what our clients are trying to achieve, so we can chart a path to help the clients reach those objectives. This role requires the skills to develop brand messaging, ideal customer profile, map out buyers journeys and best practices for demand generation, lead generation and nurturing campaigns.
In order to succeed in this role, you need to be an exceptionally organized person with project management skills. You need to think methodical in your approach and be capable of having multiple projects going at the same time.
Requirements
- Demonstrated experience creating digital marketing strategies that incorporate content, SEO, search and social ads, conversion path and other fundamentals of inbound and digital marketing programs
- Experience in B2B Account Based Marketing (ABM) strategies
- Hands on experience with marketing research tools
- Highly proficient in marketing automation technologies
- Experience with HubSpot with HubSpot Software Certifications
- Familiar with Google Analytics, Google Search Console and other analytics tools is a plus
- Familiarity with LinkedIn Ads, Facebook Ads and other remarketing platforms a must
- B2B marketing experience with a strong understanding of demand creation and demand capture strategies
- Data obsessed; you love turning data into useful insights
- Excellent at designing useful reports, analyzing data, and pulling out actionable insights
- Excited to learn more about HubSpot's latest features and integrations and find ways to apply them to help our clients
- Interested in taking on additional ad hoc marketing projects
- Experience in Marketing Operations or a similar discipline
Responsibilities:
- Collaborate with client and internal team to strategize and develop marketing plan
- Setup and launch strategic marketing initiatives in HubSpot such as nurture programs, email marketing campaigns, landing pages, and workflows for prospects and customers to shorten the sales cycle and increase inbound leads
- Oversee list segmentation and database management in HubSpot CRM and Marketing Hub
- Set up reporting in HubSpot to allow the internal team and client to evaluate the success of our marketing campaigns
- Support clients’ int