Media Associate
Laundry Service, United States
Job Description
Laundry Service is a full-service agency offering creative, production, influencer management and media buying, all under one roof. Brands like Amazon, Nike, Moet Hennessy, Tic-Tac and FOX Entertainment work with Laundry Service to build meaningful relationships with their audience and grow their business. Laundry Service has been recognized as an innovative brand partner by AdAge's A-List and FastCo's Most Innovative Companies.
Laundry Service is currently seeking a Media Associate to plan and execute paid media campaigns for a global retail brand. The ideal candidate is a programmatic display expert who thrives in fast paced, data driven environments. The role will report to the Director of Media Strategy and will be collaborating with the client on a day-to-day basis. Ideal candidate has deep knowledge of and passion for programmatic advertising and paid distribution landscape and is comfortable with analytics, insight, and measurement.
- Manage and execute day to day programmatic campaign strategy, maintaining budgets and recommending optimizations in support of client goals and innovation
- Develop strong working relationships with vendors to stay up to date on new ad offerings and test opportunities
- Analyze data to write insights and recommendations to inform client action
- Identify the variables that can be optimized and execute optimization
- Assist media strategist with creating media plans to achieve client goals
- Daily use of reporting, analytics, and trend tools, including but not limited to GDN, and DSPs such as DV360, and Amazon
Requirements
- 2+ years’ experience in programmatic buying experience via a DSP
- Experience working on direct response/performance marketing campaigns
- An elevated mathematical/analytical aptitude with comfortability using Excel
- A demonstrated passion for and understanding of programmatic and social platforms and their ad offerings
- Ability to pull reports to inform insights and build client-facing decks
- Commitment to excellence working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation