Cowboy is a Belgian startup that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner.
Founded in 2017 by entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot Best of the Best award for the Cowboy 2.
With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service.
In April 2019, Cowboy launched its second model, the Cowboy 2, and introduced it to 8 additional countries (Germany, France, the Netherlands, Luxembourg, Austria, Italy, Spain and the United Kingdom). In June 2020, Cowboy unveiled its third generation electric bike.
In July 2020, Cowboy raised 23 Million from international investors (including Exor Seeds, the early-stage investment arm of Exor, Isomer Capital, Future Positive Capital and Index Ventures) in the Series B round. Cowboy plans to recruit 30+ new talent in the next six months, scale operations, and expand its footprint across Europe through its Test Ride and Mobile Service networks.
The role
After a hugely successful debut in 2017, we are now present on 9 European markets with our connected e-bike, but we’re not stopping here.
We’re looking for a Launch Director to help us set up shop on US soil and make Cowboy just as much of a success story overseas as it is in Europe. We’re looking for a highly entrepreneurial person who understands the local market and would work closely with a cross-functional European team to introduce Cowboy in the US.
What you’ll be doing
The first 6 months
During the first 6 months, you will be responsible for the successful launch of Cowboy in the US. You will act as a Launch Director working closely with our senior leadership team and across all the necessary functions in Cowboy to support and facilitate a successful market entry.
It’s a very diverse role with responsibilities over Customer Success, Logistics, and On-demand services. For all areas, you’ll contribute both as a key client - identifying needs, supplying local market knowledge -, as well as a key contributor on setting up operations in the US - hiring a local Customer Success team, onboarding logistics partners.
Beyond the first 6 months
After a successful launch, your role will evolve into a more commercial role where you will assume ownership of identifying, developing and managing sales channels such as key partnerships amp; resellers, our Brand Stores in key cities, corporate sales and any other sales channels.
Requirements
Who we are looking for