Brand Identity Designer
Focus Lab, United States
Job Description
Focus Lab is a strategic brand agency that’s looking for the next addition to our team. We're a U.S. based, remote-friendly company with thoughtful, creative professionals, passionate about partnering with good companies. Leveraging our craft and care for others, we exist to unlock the potential in the people around us, both internally and externally. We approach challenges with process-driven intentionality to inform the solutions we create. Craft is our calling card, camaraderie is our brand.
About the role:
Role location: Remote, USA
We are looking for a U.S. based, brand identity designer. What does that mean at Focus Lab? It means you will be leading the visual identity on Focus Lab branding projects. Working closely with a Focus Lab Brand Strategist and often a Focus Lab Brand Writer, you will be the champion of all things visual. You’ll be responsible for making sure the brand visuals follow the defined strategy and couple well with the verbal identity. While the actual needs per client vary, it all has the same purpose: capture the essence of our clients, define what problem they’re solving, find out what makes them different, discover how they want their customers to perceive them, and communicate that through visual storytelling.
Consider these questions: Is branding a passion for you? Can you think beyond a logo and visualize a larger system? Do you value listening? Are you able to reframe challenges in communication as opportunities to connect? Are you comfortable with critique and opposing opinions? Do you value the power of good storytelling?
We're not looking to see if you have a degree in design or many years of experience. Many of our teammates are self-taught. We're looking to see that you are an empathic designer and strategic thinker whose love of the craft goes beyond self-expression.
Bonus points for applicants that have motion design or illustration capabilities.
The right designer for this role has:
- Portfolio demonstrating expert knowledge of design fundamentals
- A unique approach to this job openinglet us know why you're special!
- Strong portfolio of brand identity systems
- Ability to generate supportive visual language assets for larger brand systems beyond a logo
- If you got this far, getcha some bonus points by including "Applebees" somewhere in your application
- Alignment with our core values
- Ability to learn from your teammates
- Initiative, seeing what needs to be done, and making a plan for it
- Soft skills in the way of your humility, hunger, and people smarts
You can expect to:
- Lead new branding projects for a variety of clients across a variety of industries
- Collaborate on research, analysis, and synthesis in the creation of brand and visual language strategies and directions
- Build identity systems rooted in said strategies from the ground up
- Pitch robust brand deliverables, rich with strategic storytelling, to powerful client stakeholders, including C-level executives
- Collaborate across Focus Lab and client teams to create successful brand outputs
- Build rapport with clients to help generate and deliver tangible, impactful ideas
- Contribute to the betterment and evolution of Focus Lab processes and client experiences
Interested? Cool. Here’s how to apply:
This job posting will close on Friday, June 4th.
To apply, write us something specific for this application. It doesn’t need to be long; just let us know why you’d be a great fit at Focus Lab, what’s your favorite project and what we should know about it, and what you see your future looking like with us. There are no bonus points for applying early so take your time; we want to get to know you better!
We understand that candidates won’t check every single box we have here; most of us didn’t when we applied either. If you are interested, we highly encourage you to still apply!
Our plan is to get through all the applications within a week after the job posting closes. Our interview process looks like this:
- A chat with someone on our hiring team
- An interview to walk through your design experience and process
- An interview to talk about Focus Lab culture
Our goal is to start interviewing in June with an ideal start date sometime in mid-July.
We’re excited to hear from you!
Benefits
We will cover the full benefits package further into the interview process, but the key benefits provided by Focus Lab are:
- Unlimited paid time off. You’ll be encouraged to take a minimum of 20 days outside of holidays and sick time.
- Health, dental, and vision insurance plans (medical and dental covered at 50% for you and your family depend