Director of Growth Marketing
GROUNDFLOOR, United States

A recipient of 7 major industry awards in 2020 alone (including Inc 5000, Deloitte Technology Fast 500), GROUNDFLOOR is creating the next generation of alternative investments - accessible to everyone.

We’re looking for an innovative Growth Marketer to crack the code on our new market and iterate toward building a marketing playbook and growth engine that scales exponentially. If you are at your best when you’re in early and able to build the processes and identify the tools and resources you need to make a real impact, then we may have the perfect role for you!

Requirements

• Determining how marketing can speed up our growth strategy with fast, quantifiable results from both paid and organic acquisition channels
• Working with our Senior Director Customer Success to launch growth experiments across product, sales, and customer success
• Leading all media and advertising efforts to support our mission and reinforce long-term brand objectives, specifically:
  • Planning and managing all media programs and partners (digital amp; traditional)
  • Making appropriate media spend recommendations
  • Executing media buys, both in-house and in close collaboration with external agency partners
  • Working closely with creative resources to develop and iterate on campaign creation and execution
• Managing website tagging, tracking, and attribution logic for marketing tactics and campaigns to support acquisition and engagement goals.
• Regularly reviewing data and analytics, optimizing campaigns and ensuring maximum ROI across all marketing channels
• Developing, maintaining, and distributing campaign reports as well as general marketing intelligence, ad-hoc queries, and other reporting that demonstrate marketing effectiveness and impact on customer acquisition goals
• Testing (in market) best content approaches to efficiently build our brand
• Serving as the team lead for third-party digital marketing partnerships and digital brand collaborations.
• Managing all marketing-related technologies and appropriate integrations
• Collaborating with the Director of Content and Brand to implement an SEO strategy, including site mapping, content improvements, and keyword tagging.
• Developing ongoing testing strategies to optimize engagement and increase conversion.

• A deep knowledge of all marketing tactics/channels, content optimization, user experience, and stay abreast of key trends and changing consumer behavior.
• Hands-on experience in campaign strategy and execution. You should be able to turn creative ideas into effective advertising campaigns that get serious results.
• Interest and knowledge of new and emerging social and digital industry trends.
• Strategic content development skills, including experience writing copy for a range of digital platforms, under tight deadlines.
• Deep experience in marketing operations, full-funnel analytics, optimizing spend in digital advertising programs, optimizing website conversion.
• Know how to balance strategy with a bias to action, with demonstrated experience managing external and internal stakeholders.
• Ability to expertly navigate between requirements gathering and collaboration with design and engineering teams
• Persistently nail the details, while keeping an eye to the big picture

• Proven experience in identifying target audiences and in creatively devising and leading engaging marketing campaigns across a range of channels
• 7-10 years’ experience in media planning and execution, including digital media
• Strong project management skills, with the ability to multitask and manage small to large projects in a cross-functional environment.
• A pattern of promotion in past marketing roles.
• Solid product marketing experience, particularly app-based products
• Intimate knowledge of Google Analytics, Google Tag Manager, Digital/Social ad platforms, and media planning tools.
• A sense of aesthetics and a love for great copy and witty communication
• Proven data-driven, audience-centric approach to campaign development and execution.
• Strong understanding of the social media landscape, trends, and best practices and working knowledge of major social media sites Facebook, Twitter, etc.
• Ability to operate as a single-person team before hiring other marketers.

Benefits

About GROUNDFLOOR

Since its launch in 2013, participants in GROUNDFLOOR’s real estate loans have earned annualized returns averaging 10 to 12 percent in a 6 to 12-month timeframe. No prior real estate knowledge is needed, and the $10 minimum is intentionally a low barrier to entry to g

Job Rewards and Benefits