Marketing Cloud Campaign Manager
Maverick Digital, United States

You will be responsible for owning the delivery of marketing campaigns and at times support the creation of new marketing journeys - via Salesforce Marketing Cloud. You will work as a part of a cross functional team and guide communications from requirements gathering to market launch as well as report on outcomes. You will need to understand or be willing to learn all of the capabilities found within Salesforce Marketing Cloud including extensive use of Journey Builder.. In order to be successful in this position you will need to effectively manage competing (at times conflicting) priorities and be comfortable with general instructions on new assignments.

Requirements

Key Responsibilities

• Be a primary point of contact for client stakeholders to support campaign delivery
• Manage the collection of campaign requirements from business partners
• Lead the campaign build process with developers from kick-off to campaign launch
• Enhance speed to market by partnering with design to create reusable campaign templates
• Work with the reporting team to develop dashboards that meet business partner needs
• Support and at times lead the creation of marketing journeys that pioneer new communications
• Lead the business use of advanced Marketing Cloud features to improve campaign outcomes and lift overall communications engagement

Qualifications

• 5+ years of relevant professional experience leading marketing campaigns and/or using marketing tools

• Healthcare experience
• Experience with Salesforce Marketing Cloud, Sales Cloud, Health Cloud; certification a plus
• Knowledge of and experience in deploying digital products in an agile framework
• Track record of working independently to drive projects to completion in a matrixed environment

Job Rewards and Benefits