Marketing Cloud Deployment Specialist
Maverick Digital, United States

The Deployment Specialist works within the Campaign Ops team to execute the process of email campaign deployment and is focused on subscriber segmentation, executing test sends, preparing the final subscriber list and scheduling the deployment in the Salesforce Marketing Cloud application. In addition, the Deployment Specialist will monitor performance post send and provide initial feedback to the Campaign Ops team.

Requirements

Key Responsibilities

• Collaborate with members of the Campaign Ops team to manage, create and deploy campaigns by executing tasks related to audience segmentation, email scheduling and email sending
• Manage subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and database queries
• Schedule deployments in the Salesforce Marketing Cloud application and providing completion communications to the client
• Build and merge content using content builder emails, templates, and customer journeys on client with Journey Builder
• Monitor the development, execution, and testing (A/B testing) of campaign workflows
• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments
• Monitor the campaign post-deployment to validate completion
• Develop robust campaign documentation, including customer specific work instructions

Qualifications

• Knowledge of email marketing best practices, Salesforce Marketing Cloud or related email software and related technologies (ie. HTML, CSS) a plus
• Ability to work effectively within a team in a fast paced, entrepreneurial environment
• Ability to organize and prioritize multiple projects and customer deadlines with minimal oversight
• Strong written and verbal communication and problem solving skills with an impeccable eye for detail
• Experience working in a client-facing role

Job Rewards and Benefits