About Lemon Perfect:
Meet the new squeeze on healthy hydration! Lemon Perfect is a naturally refreshing cold-pressed lemon water with zero sugar that tastes like you’re drinking vacation. Named Best New Product at BevNET’s Best of 2019 Awards, Lemon Perfect is widely considered by industry insiders to be one of the most scalable, exciting, and innovative emerging beverage concepts in the marketplace.
Founded by Yanni Hufnagel in 2017, the Company’s mission is to democratize drinkable wellness by making Lemon Perfect accessible for anyone, anytime, anywhere. Finally, water isn’t boring anymore.
The Lemon Perfect Company is headquartered in Atlanta, GA.
Position Summary:
Lemon Perfect is looking to hire a passionate and strategic creative lead to oversee our Social Media presence. The Manager of Social Media will manage, coordinate, and measure all Social Media activities, including full channel strategy and execution, creative content strategy, content creator management, community management, influencer seeding, and strategic social media partnerships. This role will be responsible for owning the Brand’s owned / operated channels from conceptualization to execution. This individual must have a passion for social media and enthusiasm for Lemon Perfect's brand amp; vision. The ideal candidate will be an authentic storyteller, a connector and a lover of all-things social media amp; pop culture. On a day to day, you’ll exercise your strengths that are equal parts creativity, organization, and strategic thinking.
Lemon Perfect is experiencing exciting and explosive growth, so you will need to take
initiative to get things done and have a can-do attitude. This is an
opportunity to jump in with both feet and be a part of building something truly
incredible. As a valued member of our small marketing team, you will have endless opportunities to grow through consistent collaboration across the marketing mix.
Salary:
Commensurate with experience; strong benefits package; equity plan participation
Responsibilities:
- Develop and implement social media strategies, campaigns, and plans to build brand awareness and presence
- Create, manage and monitor all social calendars and syndication schedules across Lemon Perfect’s current and future social platforms (Instagram, Instagram Stories, TikTok, Facebook, Pinterest, Twitter, LinkedIn, etc.)
- Contribute to high impact PR efforts including, but not limited to, press and influencer outreach, media gifting and influencer seeding logistics, aligning with new product launches, holiday campaigns, major brand moments and collaborations
- Foster and develop relationships with key influencers and coordinate partnership campaigns from conception to implementation
- Spearhead the development of a creative content strategy that tells a story, reaching the company’s target audience across our owned channels (i.e., editorial campaigns, franchises and tentpoles)
- Work with Brand Team to ensure brand story is communicated through visuals and copy at all times
- Develop and implement a community growth strategy across priority platforms
- Meet daily and monthly traffic goals across social channels
- Oversee daily published content with compelling short-form copy that builds meaningful and actionable engagement with the Lemon Perfect community
- Work with larger marketing team to build a best-in-class plan that drives conversion, awareness, trial and buzz in our core regions and retailers
- Identify opportunities to evolve team’s General Operating Procedures to consistently improve customer experience and engagement
- Track and monitor the effectiveness of social initiatives (i.e., reach, engagement, referrals), and oversee the development and distribution of reports
- Build relationships with customers, potential customers, thought leaders, and industry professionals
- Keep abreast of emerging trends, technologies and potential influencer partners
- Oversee social media content production, including sourcing, briefing and managing external partners and content creators
Requirements
- BS/BA Degree in Marketing, Communications, or related field
- 3-5+ years of Social Media Strategy, Influencer Marketing, Public Relations or similar role (consumer goods marketing preferred)
- Experience managing online communities across platforms
- Excellent writing skills with hyper attention to detail
- Excellent interpersonal and communication skills
- Strong proficiency in Microsoft Office, Instagram, TikTok Facebook, Pinterest, Twitter, as well as Sprout Social or alternate social media management tools
- Proficient in Adobe Creative Cloud, Canva (or related design software), and Google