Data Analyst - Customer Insights
Huckberry, United States
Job Description
Here at Huckberry, we’re on a mission to inspire and equip adventures near and far, and along the way build the most loved men’s lifestyle brand on the planet. As a data analyst, you will have the opportunity to utilize your analytical and technical chops to uncover business insights that drive growth. The key to this role is translating customer and website-tracked data into actionable information. The hire will help acquire data from a variety of sources, transform it for use, interpret results, and partner with our internal teams to unlock the insights they need to make the right decisions. The ideal candidate must be proficient in SQL and Python and have excellent critical thinking/ analytical skills.
- Operate as a functional specialist for BI software and tools, understanding and documenting the underlying data from multiple sources
- Help drive data collection requirements and analysis for site event tracking and AB testing to better understand our customer and ROI
- Collaborate with ecommerce teams to answer key questions related to user-flow by analyzing, modeling, and visualizing data to make recommendations
- Partner with our CRM and marketing analyst to build an enhanced framework for our customer retention strategy and customer profiles based on purchase, needs, and lifetime behavior
- Drive customer purchase behavior segmentation strategy and establish a measurement model that can be used across all channels
Requirements
- 1+ years of experience in a related role with eCommerce-retail, D2C industry
- 2+ years of data analytics amp; ML experience in a strong analytical environment.
- Proficient in Python, NumPy and other packages
- Familiar with statistical and ML methodology: causal inference, logistic regression, tree-based models, clustering, model validation, and interpretations.
- Experience with AB Testing and pseudo-A/B test setup and evaluations
- Advanced SQL experience, query optimization, data extract
- Experience using a data flow scheduling system like Airflow or dbt a plus.
- Strong communicator, both verbally and in writing about data to technical and non-technical stakeholders
Benefits
Our mission of inspiring and equipping adventures is at the core of everything we do. That's why in addition to competitive market salaries and benefits, we have a generous vacation policy, paid time off to volunteer, flexible work from home time, a sabbatical program (recent employee trips include a surf and yoga retreat in Morocco, dog sledding in Norway et al.), summer "See You Out There" Fridays, white water rafting trips, and, of course, loads of free gear.
Huckberry is an online shop and journal that inspires more active, adventurous, and stylish lives through exclusive sales, original story-telling, and unique experiences. We're a team of 80+ individuals based in San Francisco, Austin, and Columbus, Ohio.
Want to get know us better? Check out our:
- Journal: http://huckberry.com/blog
- Facebook: https://www.facebook.com/Huckberry
- Instagram: http://instagram.com/huckberry
- Twitter: https://twitter.com/Huckberry
Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.