Director - Omnichannel Analytics
FUTURALIS, United States
Job Description
• Lead the Digital/Omnichannel team to deliver multi-channel measurement, attribution and advanced analytics to demonstrate the impact of omnichannel experiences across consumer campaigns, customer engagement, experiences, and website tracking for a deeper understanding of customer behaviors and motivations
• Drive the analytics agenda for Omnichannel experience, evolving the data, analytics and triggers from business rules based to machine learning and AI based algorithms
• Advance the analytics agenda for the cross-channel Data Management Platform, conceiving and testing hypotheses through A/B testing to surface empirical insights, and personalization
• Oversee the development, definition, automation, insights, and corresponding actions/activities of cross channel KPI reporting, while making data and KPIs available to users and platforms
• Influence cross-functional teams in designing appropriate measurement structures for omnichannel experiences and define ways of working between the enterprise analytics hub and Omnichannel analytics
• Proactively seek best in class benchmarking to advance the experience measurement
• Work closely with Data Management team members to compile and organize key data sources, and advise on prospective new data sources to achieve business value
• Leverage digital signals to model outcomes powered by AI/ML to predict and monitor Omnichannel business performance
• Develop rigor in the application of methodologies and standards on best practices and establishment of sales-related data governance
• Build relationships and interact with direct staff/team, internal peers, operations amp; customer experience leaders, marketing, vendors, distributors, and senior IT leadership
Requirements
• 5-8 years demonstrated experience in analytics for multi-channel marketing (CRM, Digital, Social) and advanced analytics / modeling techniques for marketing optimization and multi-touch attribution
• 5-8 years of experience identifying and outlining key campaign metrics and building campaign proformas/measurement plans/marketing analytics
• 5+ years managing direct reports (including direct FTEs)
• 5+ experience leading Adobe Analytics implementations on multiple web properties
• Adobe product suite experience (Magento, Analytics, Target, Audience Manager)
• B2B experience
• Strong written and oral communication, presentation and inter-personal skills
• Strong planning and organization skills
• Strong collaboration skills and ability to influence development and adoption
• Bachelor's degree in Business, Marketing, Computer Science, or closely allied field, with a master's degree preferred
• Master’s Degree preferred (Business Administration, Statistics, Economics, Engineering, or similar), with a concentration in marketing/sales/quantitative analysis
• Programming and BI skill sets